By Michelle Glennie, The Partner Marketing Group If you’re a software technology reseller, vendor, or service provider, the 2018 Technology Marketing Benchmarks and Trends Report might be the most important thing you read all year. Why? Because it’s from your peers in...
By Barbara Pfeiffer, The Partner Marketing Group "If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine." Credit to Sam Oh for that awesome quote in his article on...
By Cheryl Strege, The Partner Marketing Group In doing the research for my recent presentation—The Marketing Strategies, Tactics, and Tools That Will Help You Convert Leads—at Intacct’s strategic partner meeting, I was surprised by the numbers I found relative to lead...