Marketing Matters
Quick Tips for Busy Technology Marketers
Because now, more than ever, Marketing Matters.
Relax and welcome to Marketing Matters, a passion of ours that’s all about helping you learn and grow in your marketing skillset and knowledge.
Marketing Matters is a collaborative, ongoing effort from our leadership team where we share insights, Q&As, videos, blogs, cheat sheets, and more in a quick, consumable way. With over a century of combined channel experience, we have a lot to share so come back often!
Getting the Most from Your B2B Marketing Agency
In this edition of Marketing Matters, we focus on how you can get the most value out of your relationship with your B2B marketing agency and what to look for when engaging an agency for the first time.
What The Channel Needs from Publishers
In this episode of Marketing Matters we talk about how Software Publishers can support their technology channel partners through the right marketing investments and strategies to drive success for all parties.
The New B2B Marketing and Sales Funnel
This episode of Marketing Matters discusses the new marketing and sales funnel for B2B marketers. This aligns to the fundamental shifts seen in buying behavior and how prospects research solutions.
Marketing Matters: Why Visual Content Matters
In this episode of Marketing Matters we address the importance of visual and unique content and how it can serve to to engage your audience and reinvigorate your technology marketing.
Mapping Content for your Buyer’s Journey
In this edition of Marketing Matters we cover the content requirements you need when considering your buyer’s journey, and how you can use a central piece and expand on it to address the various stages of the buyer’s journey.
Marketing Matters: Gated versus Ungated Content
In this edition of Marketing Matters, designed for B2B marketers, we discuss when and what type of content you should gate and when you shouldn’t.
Building Your LinkedIn Personal Profile
This episode shares best practices for building and optimizing your personal LinkedIn profile. It will step you through everything you need to set up your account as well as provide a link to a handy sheet you can use when working on your profile. [Download PDF]
Marketing Matters: Decreasing Bounce Rates
This episode of Marketing Matters covers how you can decrease bounce rates on your website, the pages you should start with and the steps you can take to make improvements.
Marketing Matters: Content Distribution Strategies
This episode of Marketing Matters provides tips and tactics around content distribution. By implementing these content distribution strategies you can reach new audiences and build pipeline.
Featured Downloadable Resources
Marketing Matters Blogs
What Every B2B Marketer Should Know About AI Citations
Search is changing. Ranking on page one of Google is still valuable, but today's buyers are just as likely to ask ChatGPT, Microsoft Copilot, Gemini, or another AI assistant for recommendations before they ever click on a website. In many cases, they're looking for an...
The 2026 Technology Marketing Benchmarks & Trends Report Is Here (And We Have Thoughts)
Every year, marketers are told they need to create more content, attend more events, learn more AI tools, track more metrics, and somehow generate more leads with the same amount of time and budget. Easy, right? To help separate real trends from marketing...
What is EEAT? Why Does It Matter More Than Ever?
If you’ve been keeping one eye on SEO and AEO trends, you’ve probably heard about EEAT. It sounds like something you might encounter on a menu, but in the world of search, EEAT is a key ingredient for ranking success. For B2B tech marketers, understanding EEAT...