About 78% of technology marketers surveyed for our 2022 Technology Marketing Benchmarks & Trends Report outsource marketing. That is a whopping 26% increase from our 2021 report! Perhaps the reason for such a jump in one year was related to the pandemic making...
Diversity & Inclusion in Marketing: How to Create an Accessible Website
Diversity, inclusion, and accessibility are at the forefront of trending topics in business and technology. Marketing teams should ensure you are creating an accessible online presence for everyone as an essential part of your brand. Even with modern tech advances,...
The Importance of Diversity & Inclusion in B2B Marketing
Diversity and inclusion are hot topics right now, both in mainstream society and in marketing. When it comes to B2B technology marketing, it’s common to have some fear around change or stepping outside your comfort zone.