Budgeting can be tedious for B2B marketers, especially when goals are imposed from the top. In our recent Technology Marketing Benchmarks & Trends Report, most respondents report receiving a marketing budget of 5% of AGR or below. This is well below the 11%...
The marketing landscape is constantly changing. Trends come and go, new channels emerge, and customer preferences shift over time. If you don't revisit your marketing plan regularly, it will become outdated and ineffective. Our recent Technology Marketing Benchmarks...
In today’s global economy, outsourcing is becoming an increasingly popular way to handle marketing efforts. Our recent Technology Marketing Benchmarks and Trends Report reveals that 87% of technology marketers plan to outsource just as much or more of their marketing...
Artificial Intelligence. AI. Everyone’s heard these two letters at some point… let’s talk about what they mean for marketers in 2023. Here are just a few of the ways your peers are using AI for marketing in their daily work lives: Generating net new content Optimizing...
In recent years, AI-powered chatbots like ChatGPT have transformed how businesses create and deliver marketing content. With algorithms that can learn and process vast amounts of data in real time, these powerful tools offer unparalleled efficiency and accuracy in...
With social media platforms, paid social ads, and daily changes to Google’s algorithm, there is no question you should focus on your company’s SEO efforts. With SEO constantly changing, you need to be ready to adapt and continue to build your brand. While the list of...
My first exposure to account-based marketing was using a hyper-personalized email campaign to grow our solution adoption in eight enterprise accounts of a software company where I worked. That was five years before the phrase account-based marketing (ABM) was coined...
About 78% of technology marketers surveyed for our 2022 Technology Marketing Benchmarks & Trends Report use outsource marketing. That is a whopping 26% increase from our 2021 report! Perhaps the reason for such a jump in one year was related to the pandemic making...
How to Create an Accessible Website Diversity, inclusion, and accessibility are at the forefront of trending topics in business and technology. Marketing teams should ensure you are creating an accessible online presence for everyone as an essential part of your...
Diversity and inclusion are hot topics right now, both in mainstream society and in marketing. When it comes to B2B technology marketing, it’s common to have some fear around change or stepping outside your comfort zone.
Written by: Barbara Pfeiffer, The Partner Marketing Group Marketing lists are necessary for promoting anything you have to offer your clients but deciding between building your own list or buying an existing list is often difficult. If you are inexperienced at...
Did you know 75% of your peers in technology marketing are outsourcing some portion of their marketing elements? According to our 2019 Technology Marketing Benchmarks and Trends Report, most of our respondents struggle with the cost or difficulty of outsourcing, but...
By Barbara Pfeiffer, The Partner Marketing Group One of the most popular presentations I do (and I’ve done A LOT over the years) is about bringing the voice of the customer (VoC) into your marketing. So it’s safe to say it is 1) important and 2) a lot harder than...
Marketing and the GDPR What is the GDPR? The GDPR is a newer regulation heard round-the-world – literally. The General Data Protection Regulation, put in place by the EU to give its citizens more control over their data, is scary to those of us who rely on e-mail for...
By Michelle Etherton, The Partner Marketing Group Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team....
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