Search is changing. Ranking on page one of Google is still valuable, but today's buyers are just as likely to ask ChatGPT, Microsoft Copilot, Gemini, or another AI assistant for recommendations before they ever click on a website. In many cases, they're looking for an...
Every year, marketers are told they need to create more content, attend more events, learn more AI tools, track more metrics, and somehow generate more leads with the same amount of time and budget. Easy, right? To help separate real trends from marketing...
If you’ve been keeping one eye on SEO and AEO trends, you’ve probably heard about EEAT. It sounds like something you might encounter on a menu, but in the world of search, EEAT is a key ingredient for ranking success. For B2B tech marketers, understanding EEAT...
Webinars used to be the shiny crown jewel of B2B marketing: a chance to showcase expertise, engage prospects in real time, and generate leads with a human touch. But let’s be real. Too many webinars today are underwhelming, underattended, and, frankly,...
Let’s be honest: trust isn't optional in the software and technology community. Your clients aren’t just buying a product; they’re making decisions that impact entire operations, budgets, and strategies. And when it comes to big, high-stakes decisions, no one...
![[INFOGRAPHIC] 5 Things ISVs Should STOP Doing in Their Marketing](https://thepartnermarketinggroup.com/wp-content/uploads/2025/10/Infographic_5-things-ISVs-Should-Stop-Doing-in-Their-Marketing_Social.png)
Marketing a software solution is challenging. Independent Software Vendors (ISVs) often develop excellent products, but even the best solutions can struggle if the marketing missteps pile up. Many common mistakes are not about the product, they are about how it is...
If your software listing looks like it was written during a caffeine crash and last updated before TikTok existed, it might be time for a refresh. Listings in solution directories and marketplaces, like The Solutions Connection, are a powerful piece of the tech...
Thought leadership is one of the most effective ways for B2B technology companies to build credibility, establish trust, and differentiate themselves in a competitive market. Instead of constantly promoting products or services, thought leadership focuses on educating...
These days, it seems like we hear the word "AI" everywhere. For many B2B marketers, that still means using tools like ChatGPT to write a blog post or draft social media content. While content creation is one of the most common uses of AI, it's only scratching the...
Are webinars a thing of the past, or are you just not doing them right? In recent years, we have heard time and time again that “webinars just aren’t as effective as they used to be.” So, this month, Channel Marketing Academy set out to set the record straight with a...
Tradeshow season is just around the corner, and it’s time to get your game face on. This month, during the Channel Marketing Academy Marketing Group Chat, we teamed up with some industry experts to discuss tradeshow best practices and how to get the most out of every...
![[GUIDE] 9 Things Channel Partners Really Want from Your Marketing Program](https://thepartnermarketinggroup.com/wp-content/uploads/2024/09/9-Things_Social-Card.png)
As a software publishers, you invest a significant amount of time, money, and resources into creating marketing programs and resources for your channel reselling partners. Oftentimes, your efforts are met with a never-ending struggle to gain (and maintain) engagement...
Serious question for all the software and technology marketers out there: did you know customer success stories are one of the most effective forms of marketing content to use for lead generation and nurturing? In fact, according to the 2024 Technology Marketing...
At over 875 million members strong, LinkedIn is one of the most powerful platforms for targeted B2B networking and marketing – if you take advantage of it. The bottom line is that, if all you do on LinkedIn is post company and/or solution updates and build your...
A Review of CMA’s May Marketing Group Chat Your website is your company’s first impression. A good website is the face of your business, and is the first thing people see. It will help you stand out from the competition and build a strong online presence. In other...