B2B Social Media Marketing

Social Strategies That Make Sense

Social media has captivated all aspects of our personal and professional lives. However, simply being present on a social platform is not enough today. As you’ve probably learned, it can be extremely difficult to reach prospects and customers through social networks without a targeted strategy, consistent engagement and quality content.

The Partner Marketing Group helps software and technology companies incorporate social marketing in a practical way that makes the most sense for your business and your audience.

Stay In The Know!

Master LinkedIn, the Leading B2B Sales & Marketing Platform

If you’re not taking advantage of the top social network for B2B professionals, you’re missing out. In fact, it’s so important for our software and technology clients, we designed special marketing solutions just for LinkedIn.

Optimized LinkedIn Presence

LinkedIn is one of the first places B2B professionals go to network. We’ll make sure you are making a great first impression with refreshed profiles, unique banner images and some valuable recommendations.

LinkedIn Sales & Marketing Training

Do you know about all the sales and marketing tools LinkedIn offers? We’ll provide a custom training plan to teach your teams how to use the tools, as well as best practices, tips and tricks to drive revenue on LinkedIn.

LinkedIn Marketing Campaigns

The easiest way to drive interest and conversions on LinkedIn? Let us do all the hard work for you! We will create a dynamic campaign and calendar with everything you need from content to articles, posts and images.

Marketing Matters-The Partner Marketing Group

Additional B2B Social Media Marketing Solutions

Energize Your Social Profiles & Banners

In today’s social world, you must think of your social network profiles and banners as the face of your company and employees.

What impression are you giving prospects, customers, and partners? Let us help you unify your brand and messaging across social channels through professionally written profiles and creative banners.


Boost Conversions with Engaging Posts

There’s a true art to writing social posts that engage and convert. If your social posts are struggling to get attention, why not outsource them to our social experts?

Our professional copywriters can craft posts for any social channel to educate your market, promote content and events, share industry news, or anything you can think of to keep your audience engaged.

Build a Social Strategy that Works

Not sure where to begin with your social media strategy?

Our senior consultants will assess your existing social presence and provide in-depth recommendations so you can elevate your social game and execute a strategy that fits your goals and target audience.

Bring Marketing to Life with Video

Video is absolutely where it’s at today! And it’s not just for YouTube anymore.

We can create awesome videos that capture attention on all your social feeds. From branded introductions you can use in your own videos to full videos and animations for products, presentations, case studies and more.

Why aren’t more technology marketers successful on social media?


Technology Marketers Effectively Generating Leads on Social Media


Technology Marketers Struggling to Generate Leads on Social Media


Technology Marketers Using Paid Advertising on Social Media

According to our 2022 Technology Marketing Benchmarks & Trends Report, lead generation on social media isn’t as effective in the technology channel as it could or should be. Why?

Even though 88% of technology marketers are using LinkedIn, few have a documented strategy or know how to utilize all the tools available, including paid advertising. If you want to generate more leads on social media, let us help you create a comprehensive plan and campaign with all the supporting elements you need to engage and convert.

Marketing Matters-The Partner Marketing Group
Together, we embarked on a 7-month long digital marketing initiative as a result of a Microsoft-funding marketing program. Having had experience navigating Microsoft programs and existing relationships with Microsoft marketing leadership, The Partner Marketing Group was the right selection for us. They empowered our organization to make the most of the tools and assets we already had in place. As a result of our partnership, we have maximized our in-person and digital event communication, fully leveraged our marketing automation tool, and learned new strategies social media visibility.
Amy Aschenbrenner

Microsoft Partnership Manager, Heartland Business Systems LLC

To be honest, I didn’t know what to expect. I did know there was no way we could hire a person and get the depth and breadth of experience and skill for content writing, SEO and marketing strategy The Partner Marketing Group team had. They could essentially become our marketing department, which is exactly what we were looking for.
Kevin Ameche

Vice President, Wolcott Group


Ready to get social?


We’ll have you socially savvy in no time.

2021 Technology Marketing Report-The Partner Marketing Group

Technology Marketing Report

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Marketing Matters-The Partner Marketing Group

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