B2B Social Media Marketing

Social Strategies That Make Sense

In an increasingly digital world, almost everyone has some form of social media in both their personal and professional lives. However, this means that everyone’s feeds and social pages are oversaturated with content of all shapes and forms. Simply being present on social media is no longer enough.

It is more important than ever to reach prospects and customers with a target strategy, consistent engagement, and quality content. The Partner Marketing Group helps software and technology companies incorporate social media marketing campaigns in a way that makes the most sense for your business and your audience.

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Master LinkedIn – The Leading B2B Sales & Marketing Platform

You could be missing out on hundreds (if not thousands) of prospects and customers if you’re not taking full advantage of the top social network for B2B professionals. That’s why we designed a special 4-step campaign program to help you get started with LinkedIn campaigns.

Step 1: Audience Identification & Readiness Assessment

The most important part of launching a LinkedIn campaign is knowing your audience and optimizing your current LinkedIn presence. We’ll work with you to set up your campaign for success.

Step 2: Campaign Development

Next, we’ll help you determine your campaign goals, build your campaign foundation, and create your first set of ads to get you started.

Step 3: Ad Set-Up & Execution

After your ads are created, we’ll set up your campaign within your LinkedIn account and get everything ready for you to press ‘publish!’

Step 4: Campaign Management

Finally, our campaign management team will provide a weekly update on your ad performance and other aspects of your campaign as needed!

Want to get your feet wet with LinkedIn without jumping into the deep end? Ask us about our LinkedIn Readiness Assessment Package, where we’ll assess your current LinkedIn presence and provide tips on how to help you be successful.
Marketing Matters-The Partner Marketing Group

B2B Social Media Marketing Solutions

Having a consistent and strong brand presence across multiple social media platforms is highly recommended. The most active social networks for B2B technology marketers are LinkedIn, X (formerly Twitter), YouTube, and Facebook. Here are the ways The Partner Marketing Group can help you supercharge your social media presence.

Build a Social Strategy that Works

Not sure where to begin with your social media strategy?

Our senior consultants will assess your existing social presence and provide in-depth recommendations so you can elevate your social game and execute a strategy that fits your goals and target audience.

Energize Your Social Profiles & Banners

In today’s social world, you must think of your social network profiles and banners as the face of your company and employees.

What impression are you giving prospects, customers, and partners? Let us help you unify your brand and messaging across social channels through professionally written profiles and creative banners.

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Boost Conversions with Engaging Posts

There’s a true art to writing social posts that engage and convert. If your social posts are struggling to get attention, why not outsource them to our social experts?

Our professional copywriters can craft posts for any social channel to educate your market, promote content and events, share industry news, or anything you can think of to keep your audience engaged.

Why aren’t more technology marketers successful on social media?

%

Technology Marketers Who Use LinkedIn

%

Technology Marketers Who Can Track Social Media Leads

%

Technology Marketers Using Paid Advertising on Social Media

According to our 2024 Technology Marketing Benchmarks & Trends Report, lead generation on social media isn’t as effective in the technology channel as it could or should be. Why?

Few technology marketers have a documented social media strategy or the knowledge of how to utilize all the tools available to them, including paid advertising. If you want to generate more leads on social media, let us help you create a comprehensive plan and campaign with all the supporting elements you need to engage and convert.

Marketing Matters-The Partner Marketing Group
Together, we embarked on a 7-month long digital marketing initiative as a result of a Microsoft-funding marketing program. Having had experience navigating Microsoft programs and existing relationships with Microsoft marketing leadership, The Partner Marketing Group was the right selection for us. They empowered our organization to make the most of the tools and assets we already had in place. As a result of our partnership, we have maximized our in-person and digital event communication, fully leveraged our marketing automation tool, and learned new strategies social media visibility.
Amy Aschenbrenner

Microsoft Partnership Manager, Heartland Business Systems LLC

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Ready to get social?

LET US HELP YOU
ENGAGE AND COMPETE
ON SOCIAL MEDIA

We’ll have you socially savvy in no time.

2021 Technology Marketing Report-The Partner Marketing Group

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Marketing Matters-The Partner Marketing Group

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