Planning & Strategy

Let Us Help You Put the Marketing Pieces in Place

Wish you had the confidence your next move is the right move?

If your marketing decisions are based on best guesses, or you’re not sure if your plan is aligned with the needs of your markets, you are likely wasting already limited marketing dollars and resources on the wrong tactics. But when you have a focused, prioritized strategy and plan to guide you, you are unstoppable.

The Partner Marketing Group team has worked in the software and technology channel for decades. We bring an honest, objective perspective and trusted expertise to assess your needs, build a comprehensive strategy and plan, help you execute on time, and provide ongoing support and leadership every step of the way.

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Strategic Analysis

Want to prioritize your marketing budget?

Get thorough assessments, actionable recommendations, and detailed plans to help you prioritize tasks.

Experienced Leadership

Need leadership without the hefty salary?

Our Virtual Marketing Directors become part of your team and provide ongoing strategy and management.

Tactical Execution

Big on plans but short on resources?

Let us help you execute your plan and ensure your marketing efforts and resources stay on track.


On-Demand Advisory

Got a special project or question?

Connect with Marketing Advisors who can provide answers and support when, where and how you need us.

Marketing Matters-The Partner Marketing Group

Virtual Marketing Director (VMD)

Would you like leadership with decades in the channel?

Your dedicated Virtual Marketing Director comes ready to move your marketing assessment forward with a detailed plan of action and ongoing direction for your marketing team.

We will empower your people, monitor your performance, and keep your marketing engine running smoothly with regular check ins.

  • Identify areas and strategies to grow across marketing channels
  • Manage internal and external resources
  • Ensure recommendations from assessments are prioritized, planned, and executed
  • Ongoing guidance, strategy sessions, and planning

Marketing Advisor

Want quick advice and answers from marketing experts?

Our senior-level Marketing Advisors are on standby to answer questions and provide guidance for business owners, sales teams, and marketers alike.

This is an ideal solution for special projects or when you no longer need your Virtual Marketing Director on a contract basis. Give your marketers the gift of help precisely when they need it.

  • Expert advice on an as-needed basis
  • Short-term or project-based option
  • Phone, email, conference call or virtual meeting
  • Prompt answers and support

Marketing Assessment & Plan

Need help prioritizing your focus and marketing budget?

Our in-depth marketing assessment is a valuable investment for technology marketers who appreciate an objective perspective and want to chart a clear course for the future.

Let us help you identify gaps and provide you with short-term and long-term recommendations to build a solid marketing foundation.

  • Identify gaps in marketing, budget and resources
  • Proactively plan for budget and resource requirements
  • Detailed report outlining the current state of your marketing and recommendations, including:
    • Website and SEO, Social Media and Engagement, Messaging and Branding, Content and Collateral, Marketing Budget, and Resources

Website Assessment

Ready to take your website to the next level?

We will thoroughly assess your website to determine where it needs to perform better. Improvements to keywords, CTAs, and more can help you increase conversions, improve the user experience, and drive traffic to your site.

Our dedicated team will offer insights into what’s working and provide suggestions for improvements.

  • Improve messaging and site navigation
  • Boost overall website performance
  • Increase audience engagement and lengthen visit times
  • Strengthen CTAs for higher conversion rates

Campaign Assessment

Are you ready to review your campaign approach?

We’ll provide guidance on refreshing old or ineffective campaigns, help review new campaign strategies, and be a fresh set of eyes to help you achieve your marketing goals.

Our experienced marketing experts can assess your plan and campaign components before you go live, helping you make the most of your time and budget.

  • In-depth analysis of campaign messaging, assets, and distribution
  • Suggestions for new audience targets
  • Recommendations for campaign cadence and timing
  • Overall campaign creation, from messaging to design

Keyword Analysis

Looking to boost your SEO and website ranking?

A thorough keyword analysis will identify the best competitive keywords to target your markets, optimize your site, increase web traffic, and improve content effectiveness.

By analyzing your keywords, we can help you determine areas where you can expand and provide an understanding of your white space in a particular market.

  • Diagnose poor product messaging and keywords
  • Replace outdated keywords with newer, more effective ones
  • Recommendations for keywords to use within your content
  • Guidance for testing your keywords

Are you missing a BIG opportunity? 


Technology Marketers with a Plan


Technology Marketers with NO Plan


Technology Marketers that Outsourced to Reach Their Goals

Every technology marketer is looking for a competitive edge, and the above statistics from our 2024 Technology Marketing Benchmarks & Trends Report prove there is enormous potential when it comes to planning and strategy.

Our senior-level experts excel at uncovering new opportunities to compete in your market, reach your full potential, and differentiate your brand. We dig deep and provide an unbiased, educated perspective based on our decades of experience in your channel. Whether you need help building a new plan, or want to expand on your existing plan, we can get you to the next level.

Marketing Matters-The Partner Marketing Group
Nolan Business Solutions has been using the Virtual Marketing Director service from The Partner Marketing Group since 2015. With TPMG’s direction, our marketing efforts have grown our pipeline for both our Dynamics and NetSuite business resulting in consistent year over year revenue growth. Our Virtual Marketing Director works with us to identify areas of marketing investment, builds our events presence and works with Microsoft and NetSuite to bring additional marketing opportunities to us. Our partnership with TMPG has contributed to our success over the past 5 years and we consider our Virtual Marketing Director part of our team.
Patricia Gilbert

General Manager - North America, Nolan Business Solutions

Our marketing and analysis plan created by The Partner Marketing Group is something I feel every partner should invest in. I review the plan and recommendations every day and it has caused us to rethink and refocus our marketing strategy and take a phased approach to get back on track with a clear finish line. I appreciate all the hard work and detailed evaluation. It has allowed us to finally have our marketing organized with a strategic plan that fits our business.
Darren Talley

Vice President, Milestone Information Solutions

For almost a decade we have had great success working with The Partner Marketing Group. They serve as our Virtual Marketing Director and have created several new pieces of content for us over the years. Our recent investment in their Annual Content Pack has generated more traffic and leads than we ever had. In just the first 7 months of 2020, we added 11 new customers and transitioned 4 existing customers from on-premise applications to cloud-based applications. Our experience and results have been outstanding!
Eric Sheehan

President, OTT, Inc.


Need a better plan?

Get A Marketing Foundation You Can Grow On.

We will give you ongoing support and leadership every step of the way.

2021 Technology Marketing Report-The Partner Marketing Group

Technology Marketing Report

Download focused marketing benchmarks and insight just for the technology channel.

Marketing Matters-The Partner Marketing Group

Marketing Matters

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