Marketing Planning & Strategy for B2B Technology Companies
Helping channel partners and software providers create and build marketing strategies that work.
Build a Marketing Strategy That Drives Results
A strong marketing strategy helps you focus on what matters most: reaching the right audience, improving partner engagement, and generating quality leads.
Without a clear plan, marketing efforts can feel reactive and disconnected from sales. Our team helps you build a marketing roadmap that connects every campaign to measurable outcomes. We bring an honest, objective perspective and trusted expertise to assess your needs, build a comprehensive strategy and plan, help you execute on time, and provide ongoing support and leadership every step of the way.
Plan with Confidence
Align marketing initiatives with your business goals, build strategies and campaigns that get
results.
Stay Ahead of Trends
Benefit from expert insights and stay up to date on the latest B2B marketing best practices.
Expert Guidance & Support
Leverage our expertise to identify gaps and opportunities, and enhance your internal marketing team.
Maximize Your ROI
Ensure every marketing dollar is invested where it drives effective, measurable results for your business.
Explore Our Marketing Planning & Strategy Services
Why Marketers Rely on TPMG for Marketing Success
Proven Industry Expertise
Decades of experience helping software providers and partners succeed in complex markets.
Outcome-Driven Strategies
Every recommendation is designed to deliver results, from lead generation to partner engagement.
Flexible & Collaborative
We integrate seamlessly with your team, providing guidance as much or as little as you need.
Tailored Approach
Each marketing plan and program is customized to your goals, audience, and business challenges.
What Our Clients Are Saying
We worked with The Partner Marketing Group and their part-time virtual marketing director (VMD) for the manufacturing industry throughout 2024. They truly provided invaluable support during a period of transition. Our VMD, Cheryl Salazar, initially stepped in while our manufacturing marketing lead was on maternity leave and ensured a seamless transition before and after their return. Later, when the role became vacant, the Partner Marketing Group stepped in again to provide continuity and expertise for the remainder of the year.
The Partner Marketing Group and our VMD embraced the roll with professionalism and a positive attitude, collaborating effectively with our teams in the UK and Canada. Their deep understanding of Microsoft and dedication to their work were key in helping us achieve our 2024 manufacturing goals. It has been a pleasure working with them, and I highly recommend them to any organization that needs highly experienced and reliable marketing talent.
Stay Ahead With Our Technology Marketing Benchmarks & Trends Report
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Marketers Who Update Their Strategy Quarterly
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Companies That Have A Referral Marketing Plan
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Marketers Who Are Using AI in Marketing Strategy
Our annual Technology Marketing Benchmarks & Trends Report provides B2B technology companies with actionable insights to inform marketing planning and strategy. By understanding industry benchmarks, emerging trends, and best practices, your team can make smarter decisions, prioritize initiatives, and optimize marketing performance.
Our senior-level experts excel at uncovering new opportunities to compete in your market, reach your full potential, and differentiate your brand. We dig deep and provide an unbiased, educated perspective based on our decades of experience in your channel. Whether you need help building a new plan, or want to expand on your existing plan, we can get you to the next level.
Marketing Planning & Strategy Resources
Learn about the 15+ year partnership between OTT, Inc. and The Partner Marketing Group.
Be prepared for your next event by following these top strategies to boost your team’s success.
Read why and when you might need a Virtual Marketing Director, and how they can help your marketing.
See the top 5 most common mistakes ISVs make in their marketing, and how to fix them.
Ready to Build a Marketing Plan That Delivers Results?
Your marketing strategy should be more than a list of activities; it should be a roadmap to growth. Let’s build yours together.
Quick Summary
The Partner Marketing Group helps B2B technology companies and partners build actionable marketing plans that drive measurable growth. We specialize in strategy development, go-to- market planning, and partner marketing, combining decades of tech industry expertise with proven marketing frameworks.
FAQs (Frequently Asked Questions)
What makes The Partner Marketing Group’s marketing plan and strategy approach successful?
Our marketing plan and strategy approach centers on prioritized, actionable strategies tailored to the business and its desired outcome. We begin with a comprehensive assessment to identify gaps in messaging, SEO, content, and budget allocation. The plans we deliver allows the partner to take action on day one, but at the same time ensures we work towards the agreed upon strategy.
How does the Virtual Marketing Director (VMD) service differ from traditional marketing consulting?
The VMD service offers ongoing leadership and execution support, not just advice. Our VMDs integrate with your team to manage resources, guide strategy, and ensure consistent progress. We schedule weekly or bi-weekly check-ins, empower internal staff, and help execute recommendations from assessments, making them a cost-effective alternative to hiring a full-time senior marketer. We also meet on a regular basis with other stakeholders you may have in place, for example your distributor, other marketing vendors or agencies you work with.
By consistently having a VMD in place, you should expect that that person will seek out additional areas and vendors to help you grow your digital marketing presence. This may include additional content development, increased engagement with your distributor or the onboarding of SEM to further grow your pipeline.
What types of assessments does TPMG offer to improve marketing performance?
We deliver several targeted assessments that can help you shore up other areas of marketing where you may be lacking or needing additional support:
- Marketing Assessment & Plan: We evaluate your current efforts and offer short- and long-term recommendations.
- Website Assessment: Improves sitemap, SEO, navigation with the goal of improving conversion rates.
- Campaign Assessment: Refreshes messaging, cadence, segmentation and audience targeting.
- Keyword Analysis: Identifies competitive keywords and content gaps, the goal of which is to improve targeting, meta data and search engine results.
Who benefits most from TPMG’s on-demand Marketing Advisor service?
This service is ideal for business owners, sales teams, and marketers who need expert input on short-term projects or specific challenges. It’s a flexible, cost-efficient way to get senior-level guidance without a long term commitment. This service is perfect for campaign reviews, messaging feedback, or strategic brainstorming.
What kind of results have TPMG clients seen from working with their Virtual Marketing Directors?
Clients report consistent pipeline growth, increased lead generation, and improved campaign performance. For example, Nolan Business Applications credits their VMD with driving year-over-year revenue growth. OTT, Inc. gained 11 new customers and transitioned 4 to cloud solutions in just 7 months after investing in content and consistent marketing focus via their VMD engagement.