Technology Marketing Blog
Where Smart Marketers Learn and Grow
The Benefits a Bottom-Up Approach to Marketing Budget Planning
Budgeting can be tedious for B2B marketers, especially when goals are imposed from the top. In our recent Technology Marketing Benchmarks & Trends Report, most respondents report receiving a marketing budget of 5% of AGR or below. This is well below the 11%...
Embracing Flexibility: 4 Tips to Successful Agile Marketing
The marketing landscape is constantly changing. Trends come and go, new channels emerge, and customer preferences shift over time. If you don't revisit your marketing plan regularly, it will become outdated and ineffective. Our recent Technology Marketing Benchmarks...
Navigating the Benefits of Outsourcing Your Marketing Efforts
In today’s global economy, outsourcing is becoming an increasingly popular way to handle marketing efforts. Our recent Technology Marketing Benchmarks and Trends Report reveals that 87% of technology marketers plan to outsource just as much or more of their marketing...
All About AI for Marketing – Channel Marketing Academy’s September Marketing Group Chat
Artificial Intelligence. AI. Everyone’s heard these two letters at some point… let’s talk about what they mean for marketers in 2023. Here are just a few of the ways your peers are using AI for marketing in their daily work lives: Generating net new content Optimizing...
Can ChatGPT Truly Replace Human Creativity in Marketing Content?
In recent years, AI-powered chatbots like ChatGPT have transformed how businesses create and deliver marketing content. With algorithms that can learn and process vast amounts of data in real time, these powerful tools offer unparalleled efficiency and accuracy in...
Mix the old with the new – How print marketing and digital marketing can work together
In a world where everyone constantly consumes digital content, digital marketers have the steep challenge of standing out in a crowded online space. What if the way to do so is as simple as the saying, “What’s old is new again”? If you’re like most technology...
Free Technology Marketing Trends Report Reveals Where Partners Put Marketing Dollars
Are you curious whether your marketing investments are on par with those of your peers and competitors? From social media to content to marketing automation, there are many places technology companies put their marketing dollars, but it can be tricky to know whether...
Tips for Maintaining Effective SEO in 2023
With social media platforms, paid social ads, and daily changes to Google’s algorithm, there is no question you should focus on your company’s SEO efforts. With SEO constantly changing, you need to be ready to adapt and continue to build your brand. While the list of...
How and Why You Should Embrace Account-Based Marketing
My first exposure to account-based marketing was using a hyper-personalized email campaign to grow our solution adoption in eight enterprise accounts of a software company where I worked. That was five years before the phrase account-based marketing (ABM) was coined...
