Technology Marketing Blog
Where Smart Marketers Learn and Grow
What Every B2B Marketer Should Know About AI Citations
Search is changing. Ranking on page one of Google is still valuable, but today's buyers are just as likely to ask ChatGPT, Microsoft Copilot, Gemini, or another AI assistant for recommendations before they ever click on a website. In many cases, they're looking for an...
The 2026 Technology Marketing Benchmarks & Trends Report Is Here (And We Have Thoughts)
Every year, marketers are told they need to create more content, attend more events, learn more AI tools, track more metrics, and somehow generate more leads with the same amount of time and budget. Easy, right? To help separate real trends from marketing...
What is EEAT? Why Does It Matter More Than Ever?
If you’ve been keeping one eye on SEO and AEO trends, you’ve probably heard about EEAT. It sounds like something you might encounter on a menu, but in the world of search, EEAT is a key ingredient for ranking success. For B2B tech marketers, understanding EEAT...
Why Your Webinars Aren’t Working (and How to Fix Them)
Webinars used to be the shiny crown jewel of B2B marketing: a chance to showcase expertise, engage prospects in real time, and generate leads with a human touch. But let’s be real. Too many webinars today are underwhelming, underattended, and, frankly,...
Virtual Marketing Director: Your Friend in the Marketing Business
Best friends. They go together like peanut butter and jelly, nachos and cheese, milk and honey… and a Virtual Marketing Director (VMD) with your marketing strategy. In other words, a VMD is the missing piece your team has been looking for. What Is a Virtual Marketing...
Can Google Tell if Your Content is AI-Generated? Here’s What Marketers Need to Know
AI content tools are everywhere these days, cranking out blog posts, social updates, and email campaigns faster than most of us can say “search engine optimization.” And while AI can be a huge productivity booster, it comes with a big question mark: can Google...
The Power of Who You Know: Why Referral Marketing Should Be Your Secret Weapon
Let’s be honest: trust isn't optional in the software and technology community. Your clients aren’t just buying a product; they’re making decisions that impact entire operations, budgets, and strategies. And when it comes to big, high-stakes decisions, no one...
How ERP Software Blog Panel Reports Turn Industry Expertise into Community Impact
ERP and CRM buyers are drowning in content. Product comparisons blur together. Thought leadership sounds insightful, but often lacks real-world substance. And too often, the voices that matter most—partners, consultants, and practitioners doing the work every day—get...
Decoding SEO and AI Search Acronyms: A Guide for B2B Technology Marketers
Lost in a sea of SEO and AI search acronyms? If you’ve ever dipped your toes into search marketing, you know it comes with its own language, and sometimes it can feel like you’re adrift in a stormy ocean without a compass. Between SEO, AI-driven search, and generative...