Proven Marketing Results for B2B Technology Companies

Real-world examples of how technology partners and publishers achieve measurable marketing results

Real Results from Real Technology Marketing Partnerships

From integrated campaigns to industry-leading benchmark reports, The Partner Marketing Group helps technology marketers turn strategy into results.

17+

Years in business helping marketers like you

460+

Channel partners, ISVs and publishers worked with

30+

Years of combined channel marketing experience

300+

Custom marketing plans created and reviewed

Marketing Matters-The Partner Marketing Group

See How Our Clients Are Winning with Smarter Marketing

Learn How ERP Software Blogs Panel Reports Share<br />
Industry Knowledge and Boost Community Growth

Read How Nolan Business Applications Cut Through the Noise of Microsoft and NetSuite Partner Channels

Learn How ERP Software Blogs Panel Reports Share<br />
Industry Knowledge and Boost Community Growth

Learn How ERP Software Blogs Panel Reports Share Industry Knowledge and Boost Community Growth

OTT Case study

Discover How Strategic Marketing with The Partner Marketing Group Boosted Leads, Traffic, and Sales for OTT, Inc

Wex Health Case Study

Read How ACE Micro Reinvented Its Brand and Strengthened Community Presence with The Partner Marketing Group

Wex Health Case Study

See How Personalized Channel Marketing Helped WEX Health Strengthen Partner Relationships

Wex Health Case Study

Learn How Western Computer Leveraged Channel and Industry Expertise to Fuel Growth

Marketing Matters-The Partner Marketing Group

Client Success Stories Matter in Technology Marketing

Why should you work with The Partner Marketing Group to create case studies?

Build Trust With Prospects Quickly

Real-world examples of client results show prospects that your solutions work, helping shorten the sales cycle.

Demonstrate Real Value and ROI

Success stories highlight measurable outcomes and benefits, making your technology’s impact tangible.

Showcase Expertise Across Industries

Sharing diverse client experiences illustrates your ability to solve complex challenges.

Fuel Marketing & Sales Content

Repurpose stories into emails, social media posts, and more, to create a library of proof points for your team.

Trusted by B2B Technology Marketers Like You

Our marketing and analysis plan created by The Partner Marketing Group is something I feel every partner should invest in. I review the plan and recommendations every day and it has caused us to rethink and refocus our marketing strategy and take a phased approach to get back on track with a clear finish line. I appreciate all the hard work and detailed evaluation. It has allowed us to finally have our marketing organized with a strategic plan that fits our business.
Darren Talley

Vice President, Milestone Information Solutions

Cheryl Salazar and the other Partner Marketing Group Team members are fantastic! Cheryl has become one of my most trusted advisors and has elevated our marketing capabilities to new heights! One thing that differentiates the PMG team is their vast knowledge of the Microsoft Partner ecosystem. From day one, they were able to hit the ground running and implement programs that have transformed our organization. For example, for the first time in our company’s history, we are getting leads from our website. Additionally, with all the recommendations the team has made, they have always had the best interest of Gryphon in mind. I’m so thankful to Cheryl and her team, and I look forward to working with them for many years.
Frank Valdivieso

President & CEO, Gryphon

Working with the Partner Marketing Group has brought our Case Study creation to a better level. It has simplified the  process of obtaining customer success stories, and putting out a clear and concise message of how our consulting engagements have helped our clients.
Tom Rogers

Marketing Manager, Intellitec Solutions

Nolan Business Solutions has been using the Virtual Marketing Director service from The Partner Marketing Group since 2015. With TPMG’s direction, our marketing efforts have grown our pipeline for both our Dynamics and NetSuite business resulting in consistent year over year revenue growth. Our Virtual Marketing Director works with us to identify areas of marketing investment, builds our events presence and works with Microsoft and NetSuite to bring additional marketing opportunities to us. Our partnership with TMPG has contributed to our success over the past 5 years and we consider our Virtual Marketing Director part of our team. 
Patricia Gilbert

General Manager - North America, Nolan Business Solutions

We worked with The Partner Marketing Group and their part-time virtual marketing director (VMD) for the manufacturing industry throughout 2024. They truly provided invaluable support during a period of transition. Our VMD, Cheryl Salazar, initially stepped in while our manufacturing marketing lead was on maternity leave and ensured a seamless transition before and after their return. Later, when the role became vacant, the Partner Marketing Group stepped in again to provide continuity and expertise for the remainder of the year.

The Partner Marketing Group and our VMD embraced the roll with professionalism and a positive attitude, collaborating effectively with our teams in the UK and Canada. Their deep understanding of Microsoft and dedication to their work were key in helping us achieve our 2024 manufacturing goals. It has been a pleasure working with them, and I highly recommend them to any organization that needs highly experienced and reliable marketing talent.

Amy Spencer

Vice President of US Marketing, HSO

The Partner Marketing Group helped create a marketing plan custom tailored to our needs and desired growth as a business. Once we created a plan, Cheryl and the team have helped us with execution and all the necessary steps to grow our marketing arm. During our marketing implementation they’ve given us the tools and knowledge we need to succeed. As a result of this work, we’ve seen measurable growth and success in our business! We look forward to a strong continuation of our partnership with The Partner Marketing Group and finding new ways to grow and expanding our marketing efforts!
Chris Robbins

Co-Owner & Solutions Architect, Strabo Partners, Inc.

For almost a decade we have had great success working with The Partner Marketing Group. They serve as our Virtual Marketing Director and have created several new pieces of content for us over the years. Our recent investment in their Annual Content Pack has generated more traffic and leads than we ever had. In just the first 7 months of 2020, we added 11 new customers and transitioned 4 existing customers from on-premise applications to cloud-based applications. Our experience and results have been outstanding!
Eric Sheehan

President, OTT, Inc.

Together, we embarked on a 7-month long digital marketing initiative as a result of a Microsoft-funding marketing program. Having had experience navigating Microsoft programs and existing relationships with Microsoft marketing leadership, The Partner Marketing Group was the right selection for us. They empowered our organization to make the most of the tools and assets we already had in place. As a result of our partnership, we have maximized our in-person and digital event communication, fully leveraged our marketing automation tool, and learned new strategies social media visibility. 
Amy Aschenbrenner

Microsoft Partnership Manager, Heartland Business Systems LLC

One of the things I love so much about The Partner Marketing Group is the whole team has taken time to research and educate themselves on our industry and competitors. It’s what sets them apart from anyone else. Their expertise and commitment has helped establish us as subject matter experts in the industry.
Kevin Machayya

Senior Partner Program Manager, WEX Health

TPMG is a real joy to work with! Last year, we embarked on a marketing project with them with two main objectives: reimagine our logo as part of our rebrand from Dynamics Southwest to DSWi, and overhaul our digital assets. We wanted to ensure that our new logo and brand paid homage to our history and values, while also looking modern, vibrant and forward looking. Cheryl and Michelle listened closely to our brand aspirations, delivering a logo that our team, our clients, and our peers have raved about. Earlier this year, we launched our new website www.dswius.com with some great copywriting from TPMG. We continue to work with them on an Annual Content Program and are excited about what we can achieve together.
AJ Ansari

COO, DSWi

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Quick Summary

At The Partner Marketing Group, we help technology and software companies achieve measurable marketing results. Our client success stories showcase real-world examples of how we’ve helped partners, ISVs, and service providers elevate their brand, drive demand, and strengthen channel relationships. From strategic guidance to content campaigns and partner enablement, these stories demonstrate the tangible impact of our expertise and the trust our clients place in us.

FAQs (Frequently Asked Questions)

What types of clients does The Partner Marketing Group work with?

We work with software and technology providers, including ISVs, Microsoft, Sage, and Acumatica partners, as well as independent technology firms and solution providers.

What kinds of marketing services are highlighted in these success stories?

Our stories cover a wide range of services, including content creation, multi-channel campaigns, partner enablement, marketing strategy, and ongoing performance improvement.

How do client success stories benefit potential customers?

They provide real-world examples of measurable results, demonstrate our expertise, and show how our solutions help technology companies achieve marketing goals.

Can I request a consultation after reading these success stories?

Absolutely! Each story is an example of how we can help. If you’re ready to explore how The Partner Marketing Group can support your business, you can schedule a consultation or reach out directly.

How often are new client success stories added?

We regularly update our stories to showcase fresh examples and highlight new results, so be sure to check back often to see the latest client successes.

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WANT TO BE OUR NEXT SUCCESS STORY?

WE’RE READY TO ELEVATE YOUR MARKETING AND ACCELERATE YOUR RESULTS

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