B2B Marketing Services for the Software & Technology Channel

Imagine having an entire team of technology marketing experts helping you become the thought leader your prospects, customers, and partners trust.

That’s why software and technology companies choose The Partner Marketing Group.

How do we help you drive awareness, engagement, and opportunities?

Quality Content

Let our creative team of story tellers fuel your content engine and educate, engage, and inspire your audience.

Elevate Your Content

Marketing Campaigns

From strategy to content to execution, we create targeted campaigns for any market, any purpose, and any channel.

Boost Campaign Conversions

Planning & Strategy

Our senior level experts are here to help you assess, strategize, build, guide, and execute your marketing plan.

Build Your Marketing Foundation

Don't Forget!

2021 Technology Marketing Report-The Partner Marketing Group

Social Media

Take advantage of powerful B2B marketing platforms like LinkedIn with our wide range of social solutions.

Win On Social Media

Channel Marketing Solutions

Help your partners compete and grow with our personalized channel marketing solutions, programs, and training.

Empower Your Channel

The Solutions Connection

Promote your add-on software solutions for any publisher in our comprehensive, searchable online directory.

Grow Your Business

Don't Forget!

2021 Technology Marketing Report-The Partner Marketing Group
Marketing Matters-The Partner Marketing Group

Download the 2022 Technology Marketing Benchmarks and Trends Report

Get the most focused benchmarks in the industry to help you build a more strategic, competitive marketing plan!

Marketing Matters-The Partner Marketing Group

Channels We Help Grow

Would you like a marketing partner with decades of experience in your channel and an unparalleled understanding of your products, your business, your markets, and how to showcase your value in creative ways? We become a seamless extension of your team to ensure your marketing is strategic, focused, and consistently aligned to your goals.
The Partner Marketing Group is an instrumental part of our content strategy and has helped us increase organic sessions on our site by 68% in the past year. Beyond content, they are a seamless extension of our marketing team who understands our business, our brand, our methodology, and our passion for educating and empowering our customers. They articulate our value as a company and as a Microsoft Partner with ease and consistently deliver unified messaging aligned to our goals.
Amanda Sherry

Director of Marketing, Western Computer

We love working with the Partner Marketing Group because they are friendly professionals with a pool of experienced people that provide us with anything from blogs to infographics and newsletter copy – all in a timely manner.
Marleen De Winter

Director of Marketing, Integrity Data

For almost a decade we have had great success working with The Partner Marketing Group. They serve as our Virtual Marketing Director and have created several new pieces of content for us over the years. Our recent investment in their Annual Content Pack has generated more traffic and leads than we ever had. In just the first 7 months of 2020, we added 11 new customers and transitioned 4 existing customers from on-premise applications to cloud-based applications. Our experience and results have been outstanding!
Eric Sheehan

President, OTT, Inc.

Marketing Matters-The Partner Marketing Group

Expand Your Marketing Knowledge

Google Analytics: What Metrics to Track

Google Analytics: What Metrics to Track

As we are sure you already know, using Google Analytics can help you drive more traffic to your website, but did you know that it can also help refine your user experience, AND track your business goals? That’s right! Google Analytics gives you insight into key...

read more
GA4: The Benefits of Getting Started

GA4: The Benefits of Getting Started

The Benefits of Getting Started with Google Analytics If you haven’t read our previous blog post, GA4 is the New Era: Google Announces New Analytics Platform, let’s get you caught up. In October 2020, Google rolled out a new iteration of the Google Analytics Platform...

read more
GA4 is the New Era: Google Announces New Analytics Platform

GA4 is the New Era: Google Announces New Analytics Platform

Google Analytics 4 is Here 
Gear up! Google announced that they will be updating their analytics platform, Google Universal Analytics. The release replaces Universal Analytics with the newly built version called Google Analytics 4 (GA4). First and foremost, all the...

read more

Put Us To Work

Put The partner marketing group to work for you

We help software and technology partners, publishers, service providers, and vendors achieve their marketing goals with unparalleled industry expertise, creativity, and flexibility.

How can we help you grow?

2021 Technology Marketing Report-The Partner Marketing Group

Technology Marketing Report

Download focused marketing benchmarks and insight just for the technology channel.

Marketing Matters-The Partner Marketing Group

Marketing Matters

Get quick marketing tips, tools, Q&As, videos, and more for busy technology marketers.

Customer Success Stories

Read how we’ve helped software and technology companies like you grow and succeed.

eBooks, Articles & More

Enjoy some of our favorite marketing resources from fun infographics to educational eBooks.

Our Blog

Join our experts for the hottest trends, topics, and news in technology marketing.

Pin It on Pinterest