B2B Marketing Services for the Software & Technology Channel
Imagine having an entire team of technology marketing experts helping you become the thought leader your prospects, customers, and partners trust.
That’s why software and technology companies choose The Partner Marketing Group.
How do we help you drive awareness, engagement, and opportunities?
Don't Forget!

Don't Forget!


Download the 2022 Technology Marketing Benchmarks and Trends Report
Get the most focused benchmarks in the industry to help you build a more strategic, competitive marketing plan!


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GA4 is the New Era: Google Announces New Analytics Platform
Google Analytics 4 is Here Gear up! Google announced that they will be updating their analytics platform, Google Universal Analytics. The release replaces Universal Analytics with the newly built version called Google Analytics 4 (GA4). First and foremost, all the...
Top 5 B2B Technology Marketing Trends for 2022
2022 is shaping up to be an unprecedented year for B2B technology marketers. Based on our 2022 Technology Marketing Benchmarks & Trends Report, consistent trends from the last few years are shifting in priority with some unexpected results. We’ve compiled the top...
7 Tips to Successfully Outsource Marketing
About 78% of technology marketers surveyed for our 2022 Technology Marketing Benchmarks & Trends Report outsource marketing. That is a whopping 26% increase from our 2021 report! Perhaps the reason for such a jump in one year was related to the pandemic making...