B2B Marketing Services for the Software & Technology Channel

Imagine having an entire team of technology marketing experts helping you become the thought leader your prospects, customers, and partners trust.

That’s why software and technology companies choose The Partner Marketing Group.

How do we help you drive awareness, engagement, and opportunities?

Quality Content

Let our creative team of story tellers fuel your content engine and educate, engage, and inspire your audience.

Elevate Your Content

Marketing Campaigns

From strategy to content to execution, we create targeted campaigns for any market, any purpose, and any channel.

Boost Campaign Conversions

Planning & Strategy

Our senior level experts are here to help you assess, strategize, build, guide, and execute your marketing plan.

Build Your Marketing Foundation

Don't Forget!

2021 Technology Marketing Report-The Partner Marketing Group

Social Media

Take advantage of powerful B2B marketing platforms like LinkedIn with our wide range of social solutions.

Win On Social Media

Channel Marketing Solutions

Help your partners compete and grow with our personalized channel marketing solutions, programs, and training.

Empower Your Channel

The Solutions Connection

Promote your add-on software solutions for any publisher in our comprehensive, searchable online directory.

Grow Your Business

Don't Forget!

2021 Technology Marketing Report-The Partner Marketing Group

Download the 2022 Technology Marketing Benchmarks and Trends Report

Get the most focused benchmarks in the industry to help you build a more strategic, competitive marketing plan!

Marketing Matters-The Partner Marketing Group

Channels We Help Grow

Would you like a marketing partner with decades of experience in your channel and an unparalleled understanding of your products, your business, your markets, and how to showcase your value in creative ways? We become a seamless extension of your team to ensure your marketing is strategic, focused, and consistently aligned to your goals.

The Partner Marketing Group helped create a marketing plan custom tailored to our needs and desired growth as a business. Once we created a plan, Cheryl and the team have helped us with execution and all the necessary steps to grow our marketing arm. During our marketing implementation they’ve given us the tools and knowledge we need to succeed. As a result of this work, we’ve seen measurable growth and success in our business! We look forward to a strong continuation of our partnership with The Partner Marketing Group and finding new ways to grow and expanding our marketing efforts!

Chris Robbins

Co-Owner & Solutions Architect, Strabo Partners, Inc

Cheryl Salazar and the other Partner Marketing Group Team members are fantastic! Cheryl has become one of my most trusted advisors and has elevated our marketing capabilities to new heights! One thing that differentiates the PMG team is their vast knowledge of the Microsoft Partner ecosystem. From day one, they were able to hit the ground running and implement programs that have transformed our organization. For example, for the first time in our company’s history, we are getting leads from our website. Additionally, with all the recommendations the team has made, they have always had the best interest of Gryphon in mind. I’m so thankful to Cheryl and her team, and I look forward to working with them for many years.

Frank Valdivieso

President & CEO, Gryphon

For almost a decade we have had great success working with The Partner Marketing Group. They serve as our Virtual Marketing Director and have created several new pieces of content for us over the years. Our recent investment in their Annual Content Pack has generated more traffic and leads than we ever had. In just the first 7 months of 2020, we added 11 new customers and transitioned 4 existing customers from on-premise applications to cloud-based applications. Our experience and results have been outstanding!
Eric Sheehan

President, OTT, Inc.

Marketing Matters-The Partner Marketing Group

Expand Your Marketing Knowledge

How to Repurpose Your Marketing Content

How to Repurpose Your Marketing Content

Repurposing Your Content Have you ever reused a piece of your marketing content? Think of content repurposing like you would recycling, just with content you have already written. Instead of reinventing the wheel with new ideas, you can update the content you already...

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Marketing in Uncertain Times

Marketing in Uncertain Times

If you read the current headlines, you may be sorely tempted to slam on the brakes when it comes to marketing and investing in it. Let’s not forget the same happened during Covid lockdown and now with the talk of recession comes the fear of investing too much too...

read more
Google Analytics: What Metrics to Track

Google Analytics: What Metrics to Track

As we are sure you already know, using Google Analytics can help you drive more traffic to your website, but did you know that it can also help refine your user experience, AND track your business goals? That’s right! Google Analytics gives you insight into key...

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Put Us To Work

Put The partner marketing group to work for you

We help software and technology partners, publishers, service providers, and vendors achieve their marketing goals with unparalleled industry expertise, creativity, and flexibility.

How can we help you grow?

2021 Technology Marketing Report-The Partner Marketing Group

Technology Marketing Report

Download focused marketing benchmarks and insight just for the technology channel.

Marketing Matters-The Partner Marketing Group

Marketing Matters

Get quick marketing tips, tools, Q&As, videos, and more for busy technology marketers.

Customer Success Stories

Read how we’ve helped software and technology companies like you grow and succeed.

eBooks, Articles & More

Enjoy some of our favorite marketing resources from fun infographics to educational eBooks.

Our Blog

Join our experts for the hottest trends, topics, and news in technology marketing.

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