B2B Marketing Services for the Software & Technology Channel
Imagine having an entire team of technology marketing experts helping you become the thought leader your prospects, customers, and partners trust.
That’s why software and technology companies choose The Partner Marketing Group.
How do we help you drive awareness, engagement, and opportunities?
Download the 2023 Technology Marketing Benchmarks and Trends Report
Get the most focused benchmarks in the industry to help you build a more strategic, competitive marketing plan!
Channels We Help Grow
The Partner Marketing Group helped create a marketing plan custom tailored to our needs and desired growth as a business. Once we created a plan, Cheryl and the team have helped us with execution and all the necessary steps to grow our marketing arm. During our marketing implementation they’ve given us the tools and knowledge we need to succeed. As a result of this work, we’ve seen measurable growth and success in our business! We look forward to a strong continuation of our partnership with The Partner Marketing Group and finding new ways to grow and expanding our marketing efforts!
Cheryl Salazar and the other Partner Marketing Group Team members are fantastic! Cheryl has become one of my most trusted advisors and has elevated our marketing capabilities to new heights! One thing that differentiates the PMG team is their vast knowledge of the Microsoft Partner ecosystem. From day one, they were able to hit the ground running and implement programs that have transformed our organization. For example, for the first time in our company’s history, we are getting leads from our website. Additionally, with all the recommendations the team has made, they have always had the best interest of Gryphon in mind. I’m so thankful to Cheryl and her team, and I look forward to working with them for many years.
Expand Your Marketing Knowledge
With the technology marketing landscape becoming more and more competitive, it’s important to get the most powerful message to your customers and prospects in the most efficient way. That’s why it’s critical to regularly review your marketing campaigns to make sure...
Best Practices for Event Success – A Review of the January Channel Marketing Academy’s Marketing Group Chat
Many software and technology resellers, partners, service providers, and ISVs participate in the potentially dozens of industry events each year. But how do they decide which events to sponsor, or which ones to just attend? How much of their budget are they allocating...
As marketers, we’re all familiar with the question: “was it worth it?” Was the event worth it? Was the purchased list of contacts worth it? Were the resources we invested in the ABM campaign worth it? Can you prove it? These questions often stem from upper management...