Information Technology AllianceITA

By Cheryl Strege, The Partner Marketing Group

Despite the many changes in our industry (consolidation, mergers, competition, the cloud, etc.), the value of the “community” has always been unquestioned. After all – it’s a relatively small group. Everyone knows everyone else in the ERP and CRM channel (or at least knows of them)!

To further that community, The Partner Marketing Group has joined the Information Technology Alliance (ITA), a highly regarded membership group of top VARs, CPA firms, and technology product/service providers. The Partner Marketing Group was invited by the ITA to join the independent professional association due to the high level of expertise and marketing services The Partner Marketing Group brings specifically to VARs, ISVs, MSPs, and software publishers.

“The focus of ITA is to provide an independent forum for leading businesses to share information, assess the nature and direction of the profession, and to accomplish their own business goals,” said Stan Mork, President of ITA.  “By participating in ITA, The Partner Marketing Group has shown that they are committed to the long-term success of their organization and the partners and publishers they serve.”

We invite you to join your peers (if you haven’t already) as part of the ITA community. It’s a great forum to learn from, network with, and build relationships with the people who know exactly what you face every day at the office.

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