Many people believe in the significance of the number 7, as in…
- 7 year itch
- 7th inning stretch
- 7 dwarfs (and their friend, Snow White)
- 7 colors of the rainbow (their names are famously abbreviated as ‘ROY G BIV’)
At The Partner Marketing Group we celebrate 7 for another reason – it’s our 7th anniversary! Anyone who has started a business can look back at the good, the bad, and the ugly (thank you, Clint Eastwood) of those early years, especially if starting a business during the “Great Recession”, officially 2007-2009.
- Michelle Glennie: At The Partner Marketing Group from its inception. Her belief never wavers.
- Andrew Glennie: Was usually the “behind the scenes” guy who kept a bunch of non-technical marketers from pulling out their hair when something (a computer, O365, SharePoint) wasn’t working.
- Cheryl Salazar, Barb Pfeiffer, and Barb Levisay: Adding this strong bunch of renegades (and I mean renegades in the nicest sense) to the team was a real coup. Brilliant marketers with a far-reaching collection of talents (and their own crowd of enthusiastic fans).
- Our clients, domestic and international, who trust us with their marketing needs and challenge us to push the boundaries. We love it when that happens.
- Our “tribe” of influencers, colleagues, friends, and associates who believe in us and celebrate the successes. We look forward to events just because we get to see you there.
- As all of you reading this would know, partners, ISVs, and publishers pulled back during the recession and marketing budgets were fairly lean. The business was steady but wasn’t growing.
- With slow growth, profitability was sluggish. Although all the bills were paid, there wasn’t a lot extra in the piggy bank those years. Thankfully those years are behind us.
- I’ll save this section for a future “confess all” article. Maybe.
The Bad and Ugly are just part and parcel of starting a new business. I’m thankful for them because it highlights how much Good we’ve truly experienced in the last 7 years. My sincere thanks to our clients, colleagues, and especially to the team I’m lucky to work with every day.
P.S. A special shout out to Richard Mattson, one of our contractors in the early years, whose contributions were important to our corporate health and sustainability. Thank you, Richard!