Pauline Zorz always believed the old adage of “don’t put all your eggs in one basket”. The General Manager of Sherwood Systems, a 20+ year Microsoft Dynamics GP partner in Arizona, Pauline knew they couldn’t rely solely on Microsoft to ‘feed’ them leads. It only made sense to ramp up their own lead generation efforts if they were going to prosper in the long run.
Fortunately, Sherwood Systems invested in that ‘more-than-one-basket’ solution years ago with a Virtual Marketing Director (VMD) from The Partner Marketing Group. As a former Great Plains and Microsoft employee, their VMD not only knew the intricacies of the ERP and CRM software market, but also how to navigate the ins and outs of a multi-billion dollar company such as Microsoft. And with an outsourced strategist, consultant, and do-er of marketing campaigns, they had all the talent needed to create and execute their lead generation efforts in a single person – without the overhead of a full-time employee.
Zorz says “The knowledge and experience that the Virtual Marketing Director brings is truly priceless. If you don’t believe me, hire a marketing person and talk to me in six months. Unless you get lucky, you will have spent many dollars and much time and will go back to the feeling that marketing just doesn’t work.” Now Sherwood Systems has a consistent brand and voice in the AZ and NM marketplace, ongoing lead generation campaigns to their targeted industries, a strong social media presence, ongoing website updates, and a system to track, distribute, and measure the impact of the marketing programs.
Download the Sherwood Systems’ blueprint for success at https://thepartnermarketinggroup.com/virtual-marketing-director/. And if you want to create your own blueprint, contact info@ThePartnerMarketingGroup.com or call 605.574.9432.