Tradeshows in America, Are they Dead?

By Cheryl Strege, The Partner Marketing Group

Over the last couple of years, it may have appeared that in-person events like tradeshows had died off due to the proliferation of information on the Internet and the struggling economy. Apparently that is NOT SO if you view the Events in America website!

I can’t say for certain how many tradeshows, conferences and events are listed but I know it is hundreds if not thousands. And the beauty is not only can you search by an event name, date, city, and state, but you can search by industry. For example, if I’m looking for technology events because I’m a national ISV with a product, I can quickly see the 1038 events in this category by name of the event, the location, the expected attendance, and the date.

If I sell ERP and CRM software in the healthcare space, I can see there are 2447 events listed. Too many to scroll through so I might want to whittle that by down state or date.

NOTE: You need to be a paid member of the site to drill down into details of the shows ($149 annually). Or use the site to find the shows you want to attend or exhibit at, then just search for the show’s website. For example, I found a show called GovSec 2012 in the government section of the industry pages. Then I searched for the GovSec website to learn how to register for the event. Easy! Now get out there and get networking at some events!

For more marketing ideas delivered to your inbox monthly, opt-in to The Partner Marketing Group newsletter.