Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you a list of our top 5 technology marketing blogs, which provide some of the most popular trends and topics leading into 2019.
#5: 10 Brilliant Ideas for Use Cases in Technology Marketing
A use case in the marketing context helps technology companies illustrate products, services and value in a creative, concise and visual way. People can scan a use case, digest the information and see your point much faster and easier than reading paragraphs of text. Read the article here.
#4: 7 Creative Ideas for Content Distribution
It’s easy to get complacent with your marketing tactics for content distribution, so getting creative is often necessary to push your ideas to the next level. From social media to sponsored distribution, this article offers several options for pushing the creativity envelope for your content distribution.
#3: 26 Hot B2B Marketing Stats & Trends
Did you know 94% of your audience doesn’t want to fill out a lead gen form? Or that 93% of B2B consumers wish companies would educate, rather than sell to them? B2B marketing and buyers have changed, so your outlook should, too. Check out these current stats to help your company stay competitive.
#2: 7 Top Technology Marketing Trends for 2018
The Partner Marketing Group surveyed more than 100 tech companies, all thoroughly vetted, and combined results to create a report with strategies for wide-ranging topics like budgets, lead generation, content creation, and social media. Read through the 7 key takeaways from the 2018 Technology Marketing Benchmarks and Trends Report. Watch for our 2019 report soon!
#1: A Step-by-Step Guide to Customer Journey Mapping
The idea of Customer Journey Mapping is centered on optimizing every touch point a client or prospect has with your company. The benefits are seemingly endless; establishing credibility, improving the customer experience, and ultimately increasing your revenue. Our #1 tech marketing blog of 2018 sits at the top for good reason!
There’s no doubt 2018 was an exciting year here at The Partner Marketing Group! We celebrated TEN YEARS and can’t wait to share more new programs and solutions for the technology channel in 2019.
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