By Cheryl Salazar, The Partner Marketing Group At The Partner Marketing Group, we write countless web pages for clients. They come to us because their web sites are not performing the way they should or their website is either way too complex to navigate or...
Are you hiding behind Your Website? By Cheryl Salazar, The Partner Marketing Group I love having a marketing dialogue with prospective clients. The first thing I do is poke around on their website – I click the buttons, fill in the forms and I visit the About Us page....
Website Marketing We have no control over who visits our website or where they are clicking. What we do have control over as marketers is our website marketing, and what our visitors see and experience. With that said, it is more important than ever to think about how...
Differentiation: Show Your True Colors Differentiation is key in marketing. And you want to sell to more customers, correct? And you want your website to do the most of the work for you, I’m sure? What state is your website in? Is it appealing? Does it say what you do...
Title Tags By Michelle Glennie, The Partner Marketing Group What is a title tag? When updating your website, you don’t want to forget about the all-important ‘title tag’. Title tags are like the title of the chapter of a book: it tells people and search engines what...
Marketing Planning By Cheryl Salazar, The Partner Marketing Group You may be sitting in your office just counting the days until you go fishing for the summer and the last thing on your mind is marketing planning for the Fall. With the kids are almost out of school,...
Have You Done Your Homework for the Perfect User-Journey? We have had quite a few clients come to us recently to help refresh their websites and since this is such an important part of a company’s brand, it’s important to take this type of project seriously. To really...
Website Content By Michelle Glennie, The Partner Marketing Group I find it interesting that many companies shy away from exposing their personalities on their websites and website content. We are all human and we all like to have fun and a smile. While humor certainly...
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