Virtual Marketing Directors: A Day in the Life By Cheryl Salazar, The Partner Marketing Group Are you using a virtual marketing directors to help with your marketing efforts? Software and technology partners and ISVs come to us seeking marketing assistance, but are...
By Cheryl Strege, The Partner Marketing Group Do you change your own oil? No doubt we could all learn how. When I checked “how to change oil in car” on YouTube, I got 2,780,000 results. But is it a good use of my time? Sure, I could save the $20 bucks Jiffy Lube would...
By Michelle Etherton, The Partner Marketing Group Whether you call them client case studies or customer success stories, they are one of the most - if not the most - important marketing assets you can have. When you can't compete on product and price alone (and...
5 Ways to Help Your Small Marketing Team Get Big Results By Michelle Etherton, The Partner Marketing Group Small Marketing Team Help Does your small marketing team need help? We get it! In the real world, most technology vendors, partners and ISVs will never be able...
By Cheryl Strege, The Partner Marketing Group The impending 10th anniversary of my RIF (Reduction in Force is nice acronym for saying you’re laid off) from Microsoft gives me cause to reflect on how much life has changed in those ten years and while I’m at it,...
Doubling Your Marketing Results Are you looking for help doubling your marketing results? Well, Pauline Zorz always believed the old adage of “don’t put all your eggs in one basket”. The General Manager of Sherwood Systems, a 20+ year Microsoft Dynamics GP partner in...
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