Virtual Marketing Directors: A Day in the Life By Cheryl Salazar, The Partner Marketing Group Are you using a virtual marketing directors to help with your marketing efforts? Software and technology partners and ISVs come to us seeking marketing assistance, but are...
By Cheryl Strege, The Partner Marketing Group Do you change your own oil? No doubt we could all learn how. When I checked “how to change oil in car” on YouTube, I got 2,780,000 results. But is it a good use of my time? Sure, I could save the $20 bucks Jiffy Lube would...
By Michelle Etherton, The Partner Marketing Group Whether you call them client case studies or customer success stories, they are one of the most - if not the most - important marketing assets you can have. When you can't compete on product and price alone (and...
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