Vertical Marketing, Is It Working for You? By Cheryl Salazar, The Partner Marketing Group The Microsoft community is a unique industry in and of itself made up of Microsoft partners and ISVs each vying for their corner of this unique marketplace. Many partners choose...
By Cheryl Salazar, The Partner Marketing Group Most of the software publishers we work with, such as Microsoft, Sage and Intacct, provide syndicated content for resellers to reuse. While this is an excellent way for publishers to control and get their message...
In the blog, If You do Everything, You’re Irrelevant, we focus on how you go about positioning yourself as an organization with vertical expertise. This blog extends to the creation and value of the microsite as a sales and marketing tool to establish your company as...
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