Customer Engagement: 3 Lessons Every Technology Marketer Needs By Barbara Pfeiffer, The Partner Marketing Group In our recent B2B Technology Marketing Survey, we had a section focused on customer engagement. After 23 years marketing technology solutions, I am 100%...
The B2B Technology Marketing Survey Report is HERE By Michelle Etherton, The Partner Marketing Group Software and technology companies – this marketing report is just for YOU! The B2B Technology Marketing Survey Report is our gift to all of you who are marketing...
Marketing Automation By Cheryl Salazar, The Partner Marketing Group Marketing automation is just one tool we marketers love to have in our bag of tricks. Not all companies can afford one and that might not be a bad thing. After working with various marketing...
Microsoft Cloud Solution Provider Program By Cheryl Salazar, The Partner Marketing Group Are you apart of the Microsoft Cloud Solution Provider Program? Then this blog is for you! I was recently invited by Microsoft to attend Sage Summit and deliver a presentation on...
Content Distribution By Barbara Pfeiffer, The Partner Marketing Group Creative Content Distribution Ideas In my last blog, 3 tasks to keep your marketing content from collecting dust, I talked about the importance of content distribution and promotion and how it’s...
Asking for the Referral By Cheryl Strege, The Partner Marketing Group Are You Fearless When Asking for a Referral? For most people, the answer to that question is a resounding “No.” Although a referral should be the natural outcome of a job well done for a client, it...
Newsletter Best Practices By Barbara Pfeiffer, The Partner Marketing Group Newletter best practices, what are they? Have they changed? Years ago, almost all the marketing training and webinars I conducted had some PowerPoint slides that were about newsletters. Mostly...
Newsletter Sign Up Tips: Why I Won’t Sign Up For Your Newsletter By Barbara Pfeiffer, The Partner Marketing Group Are you in need of newsletter sign up tips? In my continuing marketing curmudgeon series, today I'm going to share all of the reasons I didn't sign up for...
It's the 7th Anniversary for The Partner Marketing Group! By Cheryl Strege, The Partner Marketing Group Many people believe in the significance of the number 7, as in… 7 year itch 7th inning stretch 7 dwarfs (and their friend, Snow White) 7 colors of the rainbow...
By Cheryl Strege, The Partner Marketing Group The impending 10th anniversary of my RIF (Reduction in Force is nice acronym for saying you’re laid off) from Microsoft gives me cause to reflect on how much life has changed in those ten years and while I’m at it,...
Website Marketing We have no control over who visits our website or where they are clicking. What we do have control over as marketers is our website marketing, and what our visitors see and experience. With that said, it is more important than ever to think about how...
Doubling Your Marketing Results Are you looking for help doubling your marketing results? Well, Pauline Zorz always believed the old adage of “don’t put all your eggs in one basket”. The General Manager of Sherwood Systems, a 20+ year Microsoft Dynamics GP partner in...
Do You Have Your Marketing Calendar Ready? Yes, it’s that time of year once again. Before we know it the holidays will be over and we’ll be staring a new year in the face. As a marketer, you’re always thinking one, two or four months ahead so perhaps your marketing...
Decision Making: The Problems and Solutions to a Timely Decision By Michelle Glennie, The Partner Marketing Group We all know Aesop’s fable of the tortoise and the hare. When it comes to decision making we may find ourselves at times making tortoise paced decisions in...
Websters Online Business Lists By Michelle Glennie, The Partner Marketing Group I was trying to find a list of concrete ready-mix firms for a client – not that hard, right? Hmm… I was surprised at how difficult it truly was. I KNOW there hard to be more than 3 in the...
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