My first exposure to account-based marketing was using a hyper-personalized email campaign to grow our solution adoption in eight enterprise accounts of a software company where I worked. That was five years before the phrase account-based marketing (ABM) was coined...
Editor's Note: The original article has been updated with new images and information. Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way,...
The 2019 Technology Marketing Survey is under way and we need all marketers for software and technology partners and ISVs around the world to participate! Just take a brief 15-minute survey and share your insight on today’s biggest marketing topics. What will you get...
By Barbara Pfeiffer, The Partner Marketing Group Content Ideas Content marketing is more than just blogging and creating an occasional eBook. We’ve written in the past about visual content, but what other types of content and formats can you add to your portfolio to...
By Barbara Pfeiffer, The Partner Marketing Group I’ve been doing a lot of LinkedIn presentations lately to software and technology clients. The discussions afterward have been really interesting and left me a little surprised at how underutilized this network really...
The B2B Technology Marketing Survey Report is HERE By Michelle Etherton, The Partner Marketing Group Software and technology companies – this marketing report is just for YOU! The B2B Technology Marketing Survey Report is our gift to all of you who are marketing...
By Michelle Etherton, The Partner Marketing Group Content marketing isn’t new. It’s been around longer than we have. But the way your customers search for, consume and use (yes, use!) your content has changed dramatically even over the past year. When you want...
Customer Advocacy: Are Satisfied Customers Good Enough By Barbara Pfeiffer, The Partner Marketing Group Customer Advocacy Is a satisfied customer good enough or do you need customer advocacy? When you look up the definition of "satisfied" in the dictionaries and...
It's the 7th Anniversary for The Partner Marketing Group! By Cheryl Strege, The Partner Marketing Group Many people believe in the significance of the number 7, as in… 7 year itch 7th inning stretch 7 dwarfs (and their friend, Snow White) 7 colors of the rainbow...
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