Editor's Note: This article was originally published in 2017 and updated in February 2022 to add more creative storytelling marketing ideas for your customer stories! As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If...
Written by: Cheryl Salazar, The Partner Marketing Group Michelle Glennie and I recently spent four days networking and visiting with clients and prospects in person at the 2018 Dynamics User Group Summit. Here are some takeaways and opinions from your Dynamics channel...
The 2019 Technology Marketing Survey is under way and we need all marketers for software and technology partners and ISVs around the world to participate! Just take a brief 15-minute survey and share your insight on today’s biggest marketing topics. What will you get...
Customer Engagement: 3 Lessons Every Technology Marketer Needs By Barbara Pfeiffer, The Partner Marketing Group In our recent B2B Technology Marketing Survey, we had a section focused on customer engagement. After 23 years marketing technology solutions, I am 100%...
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