In the blog, If You do Everything, You’re Irrelevant, we focus on how you go about positioning yourself as an organization with vertical expertise. This blog extends to the creation and value of the microsite as a sales and marketing tool to establish your company as...
Using a Vertical Marketing Strategy to Turn Your Prospects Into Customers When using a vertical marketing strategy, you focus your content creation and distribution efforts on your businesses highest type of buyers in order to attract them into your funnel and convert...
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