Editor's Note: This article was originally published in 2017 and updated in February 2022 to add more creative storytelling marketing ideas for your customer stories! As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If...
Nurture Marketing Tips to Success By Barbara Pfeiffer, The Partner Marketing Group I’ve been advocating for nurture marketing as an essential component to every successful marketing plan, for years. That said, the recent results of our Technology Marketing Survey...
By Barbara Pfeiffer, The Partner Marketing Group In our B2B Technology Marketing Survey, we asked several questions about nurture marketing. While more than half of respondents reported having some type of nurture program in place, it was surprising to learn that 44%...
Finding Your Brand Voice By Michelle Etherton, The Partner Marketing Group A few years ago I worked with a Microsoft ISV that is still one of my favorite projects. Why? Because it was FUN! The leader of the company is snarky, silly and smart. With a personality that...
The B2B Technology Marketing Survey Report is HERE By Michelle Etherton, The Partner Marketing Group Software and technology companies – this marketing report is just for YOU! The B2B Technology Marketing Survey Report is our gift to all of you who are marketing...
By Barbara Pfeiffer, The Partner Marketing Group Hard to believe but we’re approaching the end of the year already. Whether your marketing plan is on a calendar or fiscal year, there are some things that all technology marketers should be looking at in the...
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