Editor's Note: This article was originally published in 2017 and updated in February 2022 to add more creative storytelling marketing ideas for your customer stories! As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If...
Nurture Marketing Tips to Success By Barbara Pfeiffer, The Partner Marketing Group I’ve been advocating for nurture marketing as an essential component to every successful marketing plan, for years. That said, the recent results of our Technology Marketing Survey...
By Barbara Pfeiffer, The Partner Marketing Group In our B2B Technology Marketing Survey, we asked several questions about nurture marketing. While more than half of respondents reported having some type of nurture program in place, it was surprising to learn that 44%...
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