In this blog, I will be discussing why you need to align your sales and marketing efforts so you gain traction with vertical marketing. One of the biggest issues that exist within organizations is that marketing and sales do not work hand in hand or know which...
Content Tips for Marketing By Barbara Pfeiffer, The Partner Marketing Group Slow time of year - check out our content tips to give your content a facelift! And if you are like most of us, December is a light month when it comes to marketing. Other than social (which...
As many of us who make a living by working in the technology or software technology sector know - the software and hardware publishers we represent are great at building hype around the software they produce and the new features they have built. Whether it’s around...
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