The ABC’s of Content Marketing By Barbara Pfeiffer, The Partner Marketing Group The ABC’s of Content Marketing, what are they? I’ve been doing a lot of writing and presenting about content marketing (or more appropriately – the use of content in your marketing.) My...
Consumer Emotion: The Best of Marketing We are a team that lives and breathes marketing every day and along the way, we can’t help but notice those really stellar marketing campaigns. Here’s our take on one such campaign and how you can leverage this idea for your own...
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