By Michelle Etherton, The Partner Marketing Group We all know by now that marketing is an investment in the future of our businesses, not an expense, which is why it’s important to know how to get your greatest Return on Investment (ROI). The Partner Marketing...
By Barbara Pfeiffer, The Partner Marketing Group In the PURELY “my opinion” category of blog posts, let me just say I am very happy to see the end of Google Authorship. The highly trumpeted tool gave bloggers and online content providers the ability to have...
Panda 4.0 By Cheryl Strege, The Partner Marketing Group I recently attended a very good webcast called “The Power of the Panda” by Content MX because I’ve been hearing a lot about the dark side of duplicate content, syndicated content, replicated websites and whatever...
The ABC’s of Content Marketing Blog Series By Barbara Pfeiffer, The Partner Marketing Group Last week on The ABC’s of Content Marketing, I shared some “getting started” thoughts, tips, and ideas from Differentiation through Graphics and this week, we'll dive into H...
Video Marketing: How To Weird title don’t you think? But, here's the thing - I have to confess that I don’t fit into the demographic of a TV viewer nor that of a video viewer. Perhaps it’s because I grew up in Africa where we received TV in 1976 and then we could only...
Twitter Marketing By Cheryl Salazar, The Partner Marketing Group Have you been using Twitter, is Twitter marketing apart of you social media strategy? Well, being a rather chatty person myself, I struggled to see how you can fit a story into 140 characters until I was...
SEO Content: 8 Questions to Ask About Your Content By Cheryl Salazar, The Partner Marketing Group In our business at The Partner Marketing Group, we spend a lot of time talking about Search Engine Optimization (SEO) content: the best way to go about it, who to work...
Social Bookmarking By Cheryl Salazar, The Partner Marketing Group According to Wikipedia - A social bookmarking service is a centralized online service which enables users to add, annotate, edit, and share bookmarks of web documents. Social bookmarking involves saving...
Lead Generation: How to Stand Out By Barbara Pfeiffer, The Partner Marketing Group Content based Lead Generation seems to be the topic of every webinar that comes into my inbox. At first look it appears to be a really daunting task. How on earth are you going to be...
SEO and How to Enhance Your Brand By Cheryl Salazar, The Partner Marketing Group According to this Slideshow from marketingprofs.com, most well-known national brands will occupy 50%-80% of the links on the search engine results page. But when you add a geographic...
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