By Michelle Etherton, The Partner Marketing Group Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team....
By Cheryl Strege, The Partner Marketing Group As marketers, we often pin our hopes and dreams on the fantastic (in our opinion) marketing campaigns we create to add new customers and drive more revenue. However, hidden in our closets, there are more campaigns...
By Barbara Pfeiffer, The Partner Marketing Group If you’re hearing a lot about ‘Click, Try, Buy’ recently – it’s not surprising. Also known as ‘Try and Buy’, Click, Try, Buy (CTB) has taken hold of the high tech industry as a marketing strategy for SaaS applications....
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