Survey Shows Content is King of Technology Marketing By Michelle Etherton, The Partner Marketing Group Content is King When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot...
Marketing Performance Myth Buster By Barbara Pfeiffer, The Partner Marketing Group Marketing Performance: Facts vs Myth In a recent LinkedIn conversation, a poster asked, “Do I still need SEO if I have good content?” They went on to explain they were recently told...
Customer Advocacy: Are Satisfied Customers Good Enough By Barbara Pfeiffer, The Partner Marketing Group Customer Advocacy Is a satisfied customer good enough or do you need customer advocacy? When you look up the definition of "satisfied" in the dictionaries and...
By Barbara Pfeiffer, The Partner Marketing Group If you’re still considering what you should be doing to send holiday greetings to your clients and prospects this year, here are a few ideas: Do something good. My favorite option? Just Give lets you buy gift...
Marketing Tools Marketing Tools, some of us use them, all of use need them! And, after a marathon writing session of ebooks and blogs I literally ran out of creative juices right before my last blog for this month. Taking a tip from my 52 Ideas ebook (blatant...
What is an Action Train? In short, it’s a technique to persuade your prospect or customer to do “one more thing”. Amazon.com has this mastered. While you’re looking at a book or other product, you’ll be served up a list of “Frequently Bought Together” and “Customers...
Marketing Tips By Barbara Pfeiffer, The Partner Marketing Group Have you been looking for marketing campaign tips to step up your game? Well, I’ve been spending a lot of time lately with my clients looking at social media, marketing automation and content as well as...
Consumer Emotion: The Best of Marketing We are a team that lives and breathes marketing every day and along the way, we can’t help but notice those really stellar marketing campaigns. Here’s our take on one such campaign and how you can leverage this idea for your own...
Social Bookmarking By Cheryl Salazar, The Partner Marketing Group According to Wikipedia - A social bookmarking service is a centralized online service which enables users to add, annotate, edit, and share bookmarks of web documents. Social bookmarking involves saving...
Marketing Examples That Just Work By Cheryl Strege, President of The Partner Marketing Group Are you looking for marketing examples to help you get creative with your own marketing efforts? What makes a marketing campaign so memorable that we immediately recognize it,...
By Cheryl Salazar, The Partner Marketing Group Business Marketing Tips for Every Business to Use! The team at The Partner Marketing Group is often invited to present a very interactive, fast paced ’50 tips in 50 minutes’ session at events. Michelle Glennie and I had...
Download focused marketing benchmarks and insight just for the technology channel.
Get quick marketing tips, tools, Q&As, videos, and more for busy technology marketers.
Read how we’ve helped software and technology companies like you grow and succeed.
Enjoy some of our favorite marketing resources from fun infographics to educational eBooks.
Join our experts for the hottest trends, topics, and news in technology marketing.