Budgeting can be tedious for B2B marketers, especially when goals are imposed from the top. In our recent Technology Marketing Benchmarks & Trends Report, most respondents report receiving a marketing budget of 5% of AGR or below. This is well below the 11%...
The marketing landscape is constantly changing. Trends come and go, new channels emerge, and customer preferences shift over time. If you don't revisit your marketing plan regularly, it will become outdated and ineffective. Our recent Technology Marketing Benchmarks...
In today’s global economy, outsourcing is becoming an increasingly popular way to handle marketing efforts. Our recent Technology Marketing Benchmarks and Trends Report reveals that 87% of technology marketers plan to outsource just as much or more of their marketing...
Marketing Checklist for Summer That You Need By Cheryl Strege, The Partner Marketing Group Our clients often see a bit of a slowdown during summer. It’s just the cyclical nature of business when the search for new technology solutions gets a brief respite from the...
The ABC’s of Content Marketing: O through Q By Barbara Pfeiffer, The Partner Marketing Group Last week on The ABC’s of Content Marketing, where we talked about the importance of landing pages, what metrics to track, and how to turn your office into a newsroom. This...
Visual Appealing Marketing By Cheryl Strege, The Partner Marketing Group We all love a great Super Bowl ad because it (usually) makes us laugh, captures our attention, and it reinforces a brand we know. But did you know you can get those same benefits by using visual...
Marketing List By Cheryl Salazar, The Partner Marketing Group Do you have a marketing list? We all know that if we go to the mall or the grocery store without a list we come home with delightful treats, unexpected items and stuff we really didn’t need in the first...
Content Tips for Marketing By Barbara Pfeiffer, The Partner Marketing Group Slow time of year - check out our content tips to give your content a facelift! And if you are like most of us, December is a light month when it comes to marketing. Other than social (which...
Is Marketing in December Useless? By Michelle Glennie, The Partner Marketing Group For some reason, most companies abandon their marketing efforts in December. They may have heard from someone along the way that it is useless because nobody pays attention and your...
Do You Have Your Marketing Calendar Ready? Yes, it’s that time of year once again. Before we know it the holidays will be over and we’ll be staring a new year in the face. As a marketer, you’re always thinking one, two or four months ahead so perhaps your marketing...
Marketing Planning By Cheryl Salazar, The Partner Marketing Group You may be sitting in your office just counting the days until you go fishing for the summer and the last thing on your mind is marketing planning for the Fall. With the kids are almost out of school,...
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