Content Distribution By Barbara Pfeiffer, The Partner Marketing Group Creative Content Distribution Ideas In my last blog, 3 tasks to keep your marketing content from collecting dust, I talked about the importance of content distribution and promotion and how it’s...
Is Your Marketing Content Collecting Dust? By Barbara Pfeiffer, The Partner Marketing Group In a blog interview with the Content Marketing Institute, Andy Crestodina, the co-founder of Orbit Media, expressed the opinion that it’s common to see people "spend 80% of...
In the last two blogs we focused on easy ways to keep your website fresh and ensure your social media and marketing execution continues while you’re on vacation. That sounds great; however, you need to back up a couple of steps … what are you actually going to put...
How Much is Enough? There’s no doubt that today “content” is the fuel that drives your marketing engine and consequently, the sales pipeline. But if you’re a marketer in an organization that sells ERP and/or CRM, you might be secretly saying “ENOUGH ALREADY!” No doubt...
Plant Your Marketing Content at the RIGHT Time By Cheryl Strege, The Partner Marketing Group Do you plant your marketing content? With Summer is upon us, for the first time in my life, I now have my very own garden! I have been enjoying watching the little seeds pop...
Learn How to Write Compelling Content By Michelle Glennie, The Partner Marketing Group Do you write compelling content? Have you noticed that online readers have an extremely short attention span, but that doesn’t always mean you should keep things short and sweet....
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