In my previous blogs I talked about the need for outsourcing some elements of your marketing collateral. Hopefully you’re ready to make the investment and reap the investments of adding an expert resource to your marketing team. Unfortunately, like anything else,...
I’ve been doing a lot of training on the importance of content (particularly as it relates to inbound marketing), building a content plan, and developing content that resonates with your audience. I’ve gotten some really good feedback on the sessions. Sadly, the...
In my last blog I focused on the need to show your prospects they can trust you by weaving credibility into all you do. Now I’d like to share 4 ideas that will take you a step further in your credibility efforts. Connect with thought leaders. A survey by ITSMA shows...
Online Marketing Presence: Show Me – Don’t Tell Me According to a recent report by ITSMA, 62% of software buyers believe reports from independent analyst groups (e.g. Gartner) are most helpful during the sales process. That’s not surprising. Companies buy based on...
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