By Barbara Pfeiffer, The Partner Marketing Group According to a recent report by Sirius, “channel marketers report that less than 20% of their partners regularly participate in demand generation efforts.” Other surveys show that partners use less than 10% of...
Panda 4.0 By Cheryl Strege, The Partner Marketing Group I recently attended a very good webcast called “The Power of the Panda” by Content MX because I’ve been hearing a lot about the dark side of duplicate content, syndicated content, replicated websites and whatever...
Referral Marketing: What’s in a Referral? By Michelle Glennie, The Partner Marketing Group As marketers we become so focused on whether our inbound, social or email strategy is working that it’s easy to neglect a very important tactic - referrals from existing...
In my last blog I focused on the need to show your prospects they can trust you by weaving credibility into all you do. Now I’d like to share 4 ideas that will take you a step further in your credibility efforts. Connect with thought leaders. A survey by ITSMA shows...
Website Marketing Errors In this second of a series of three presentations on ‘deadly marketing errors’, it wasn’t hard to come up with a handful (actually, much more than a handful but hey, the presentation was only an hour long) of website errors that can drive...
The ABC's of Content Marketing By Barbara Pfeiffer, The Partner Marketing Group This week, I want to talk about content marketing as last week, we talked about writing for humans, trying out infographics, taking a journalistic approach to writing, and developing your...
Twitter Marketing By Cheryl Salazar, The Partner Marketing Group Have you been using Twitter, is Twitter marketing apart of you social media strategy? Well, being a rather chatty person myself, I struggled to see how you can fit a story into 140 characters until I was...
Consumer Emotion: The Best of Marketing We are a team that lives and breathes marketing every day and along the way, we can’t help but notice those really stellar marketing campaigns. Here’s our take on one such campaign and how you can leverage this idea for your own...
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