By Barbara Pfeiffer, The Partner Marketing Group "If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine." Credit to Sam Oh for that awesome quote in his article on...
The B2B Technology Marketing Survey Report is HERE By Michelle Etherton, The Partner Marketing Group Software and technology companies – this marketing report is just for YOU! The B2B Technology Marketing Survey Report is our gift to all of you who are marketing...
By Cheryl Strege, The Partner Marketing Group In doing the research for my recent presentation—The Marketing Strategies, Tactics, and Tools That Will Help You Convert Leads—at Intacct’s strategic partner meeting, I was surprised by the numbers I found relative to lead...
Customer Advocacy: Are Satisfied Customers Good Enough By Barbara Pfeiffer, The Partner Marketing Group Customer Advocacy Is a satisfied customer good enough or do you need customer advocacy? When you look up the definition of "satisfied" in the dictionaries and...
By Michelle Etherton, The Partner Marketing Group We all know by now that marketing is an investment in the future of our businesses, not an expense, which is why it’s important to know how to get your greatest Return on Investment (ROI). The Partner Marketing...
Differentiation, Wow Your Prospects by Doing Something Different By Cheryl Salazar, The Partner Marketing Group Differentiation, we've talked about but, do you have it? Remember the direct mail piece? The mail service loved us- they drove us crazy as they dumped more...
Wow Your Prospects By Being Different By Cheryl Salazar, The Partner Marketing Group It’s becoming tougher to cut through the clutter and the noise that is constantly coming at us via social media. Everyone seems to want a piece of us or our time. So, how do you stand...
By Michelle Glennie, The Partner Marketing Group Some of you may recall the original Solution Provider program that Microsoft launched about 15 years ago. Remember the paperwork you needed to fill out just to join the program - it was about 20 pages long and...
Lead Generation: How to Stand Out By Barbara Pfeiffer, The Partner Marketing Group Content based Lead Generation seems to be the topic of every webinar that comes into my inbox. At first look it appears to be a really daunting task. How on earth are you going to be...
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