By Barbara Pfeiffer, The Partner Marketing Group "If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine." Credit to Sam Oh for that awesome quote in his article on...
The B2B Technology Marketing Survey Report is HERE!
The B2B Technology Marketing Survey Report is HERE By Michelle Etherton, The Partner Marketing Group Software and technology companies – this marketing report is just for YOU! The B2B Technology Marketing Survey Report is our gift to all of you who are marketing...
Has lead conversion taken a backseat to lead generation?
By Cheryl Strege, The Partner Marketing Group In doing the research for my recent presentation—The Marketing Strategies, Tactics, and Tools That Will Help You Convert Leads—at Intacct’s strategic partner meeting, I was surprised by the numbers I found relative to lead...