Today there’s an important shift with ERP buyers, the buying process, the products (in the cloud, for example), and consequently, in marketing. If your organization doesn’t believe in the importance of investing in marketing, you’re likely to be heading for that...
By Barbara Pfeiffer, The Partner Marketing Group If you’re hearing a lot about ‘Click, Try, Buy’ recently – it’s not surprising. Also known as ‘Try and Buy’, Click, Try, Buy (CTB) has taken hold of the high tech industry as a marketing strategy for SaaS applications....
How to Reach Potential Prospects By Michelle Glennie, The Partner Marketing Group As a marketer, the main task you have is how to reach potential customers. The challenge is how you effectively do that on a consistent basis. You may have realized a pattern and not...
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