By Cheryl Strege, The Partner Marketing Group Do you change your own oil? No doubt we could all learn how. When I checked “how to change oil in car” on YouTube, I got 2,780,000 results. But is it a good use of my time? Sure, I could save the $20 bucks Jiffy Lube would...
Marketing Performance Myth Buster By Barbara Pfeiffer, The Partner Marketing Group Marketing Performance: Facts vs Myth In a recent LinkedIn conversation, a poster asked, “Do I still need SEO if I have good content?” They went on to explain they were recently told...
By Barbara Pfeiffer, The Partner Marketing Group "It is the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed." - Charles Darwin The biggest challenge facing almost all the technology...
Building Content By Michelle Etherton, The Partner Marketing Group Marketing is extremely challenging in our global economy, along with the decision of where to focus your company’s $$ from the countless approaches. The Partner Marketing Group’s 2014 Technology...
Website Conversions: 5 Easy Ways to Increase Conversions By Cheryl Strege, The Partner Marketing Group Website Conversions and How to Increase Them Are you in charge of website conversions and are in need of easy ways to increase that? Well, when I started my career...
Wow Your Prospects By Being Different By Cheryl Salazar, The Partner Marketing Group It’s becoming tougher to cut through the clutter and the noise that is constantly coming at us via social media. Everyone seems to want a piece of us or our time. So, how do you stand...
Today there’s an important shift with ERP buyers, the buying process, the products (in the cloud, for example), and consequently, in marketing. If your organization doesn’t believe in the importance of investing in marketing, you’re likely to be heading for that...
I’ve been doing a lot of training on the importance of content (particularly as it relates to inbound marketing), building a content plan, and developing content that resonates with your audience. I’ve gotten some really good feedback on the sessions. Sadly, the...
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