By Michelle Etherton, The Partner Marketing Group We all know by now that marketing is an investment in the future of our businesses, not an expense, which is why it’s important to know how to get your greatest Return on Investment (ROI). The Partner Marketing...
Marketing with ISVs: 5 Ways to Lean on Them By Cheryl Salazar, The Partner Marketing Group It never ceases to amaze me how many resellers don’t take their advantage of their ISV partnerships. ISVs provide you with: Valuable, relevant content for your users and your...
Is One Nurture Marketing Campaign Enough? By Cheryl Salazar, The Partner Marketing Group We’ve gone over some fundamentals of writing emails and you’re ready to go with your first one. You think you’re done and dusted (that’s a South African phrase we use – “done and...
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