By Michelle Etherton, The Partner Marketing Group We all know by now that marketing is an investment in the future of our businesses, not an expense, which is why it’s important to know how to get your greatest Return on Investment (ROI). The Partner Marketing...
Marketing with ISVs: 5 Ways to Lean on Them By Cheryl Salazar, The Partner Marketing Group It never ceases to amaze me how many resellers don’t take their advantage of their ISV partnerships. ISVs provide you with: Valuable, relevant content for your users and your...
Is One Nurture Marketing Campaign Enough? By Cheryl Salazar, The Partner Marketing Group We’ve gone over some fundamentals of writing emails and you’re ready to go with your first one. You think you’re done and dusted (that’s a South African phrase we use – “done and...
Email Marketing: How to Get Personal with Your Emails By Cheryl Strege, The Partner Marketing Group Email marketing, it is something every company uses as it is the LAST 1:! communication we have with our current and future customers. And, the very first thing that...
Fonts to Use in Marketing Today’s younger generations probably have little idea what I mean when I refer to ‘using Times Roman’, the one and only font choice we had for a very long time. It always reminds me of how unsophisticated, technology speaking, we used to be....
This next series of blogs will cover the topic of how to make your email more effective. First up is ‘effective headlines’. As an avid reader of BBC News, I always wondered how they got me to open up and read their news articles. Maybe it’s because I grew up in a...
Email Marketing: The State of Marketing with Email By Michelle Glennie, The Partner Marketing Group Email marketing may seem outdated but, how often are you bombarded with so many email offers on a daily basis? You could make the assumption that Email as a marketing...
Call-to-Action By Michelle Glennie, The Partner Marketing Group Nothing could be worse in marketing than the target audience not catching the action item in your marketing effort whether it is on a website landing page, in an email, or in a blog post. Having a clear...
Email Marketing By Cheryl Salazar, The Partner Marketing Group With the amount of email marketing that occurs on a daily basis, it is important to lead your readers to the action you want them to take. While it is certainly important to have a relevant and compelling...
Email Marketing By Michelle Glennie, The Partner Marketing Group With the volume of email that arrives in your inbox each day you may question the validity of using email for marketing. It seems that getting your message across in all of the other noise just won’t...
ROI and Social Media Marketing By Cheryl Strege, The Partner Marketing Group ROI and social media, are you having trouble connecting the dots? Recently, I attended an on-demand webcast a couple of weeks ago about Connecting the Dots to ROI and learned some valuable...
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