Is One Nurture Marketing Campaign Enough? By Cheryl Salazar, The Partner Marketing Group We’ve gone over some fundamentals of writing emails and you’re ready to go with your first one. You think you’re done and dusted (that’s a South African phrase we use – “done and...
How to feed your marketing automation tool
In the last two blogs we focused on easy ways to keep your website fresh and ensure your social media and marketing execution continues while you’re on vacation. That sounds great; however, you need to back up a couple of steps … what are you actually going to put...
The ABC’s of Content Marketing– D through F
By Barbara Pfeiffer, The Partner Marketing Group I’m back with my continuing ABC’s of Content Marketing. Last week I shared some “getting started” thoughts, tips, and ideas from A to C and this week, I’ll be covering Differentiation through Graphics. Differentiation....