Using Duplicate Content From Software Publishers By Barbara Pfeiffer, The Partner Marketing Group In our recent survey on marketing trends for channel partners and ISVs, most indicated coming up with consistent, original content was one of their biggest...
Panda 4.0 By Cheryl Strege, The Partner Marketing Group I recently attended a very good webcast called “The Power of the Panda” by Content MX because I’ve been hearing a lot about the dark side of duplicate content, syndicated content, replicated websites and whatever...
By Cheryl Salazar, The Partner Marketing Group Most of the software publishers we work with, such as Microsoft, Sage and Intacct, provide syndicated content for resellers to reuse. While this is an excellent way for publishers to control and get their message...
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