Differentiation, Wow Your Prospects by Doing Something Different By Cheryl Salazar, The Partner Marketing Group Differentiation, we've talked about but, do you have it? Remember the direct mail piece? The mail service loved us- they drove us crazy as they dumped more...
Wow Your Prospects By Being Different By Cheryl Salazar, The Partner Marketing Group It’s becoming tougher to cut through the clutter and the noise that is constantly coming at us via social media. Everyone seems to want a piece of us or our time. So, how do you stand...
Differentiation: Show Your True Colors Differentiation is key in marketing. And you want to sell to more customers, correct? And you want your website to do the most of the work for you, I’m sure? What state is your website in? Is it appealing? Does it say what you do...
Company Branding The lyrics to ‘Road to Nowhere’ by the Talking Heads starts out with: WELL WE KNOW WHERE WE'RE GOIN' BUT WE DON'T KNOW WHERE WE'VE BEEN AND WE KNOW WHAT WE'RE KNOWIN' BUT WE CAN'T SAY WHAT WE'VE SEEN The lyrics are reminiscent of the way many...
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