By Michelle Etherton, The Partner Marketing Group Whether you call them client case studies or customer success stories, they are one of the most - if not the most - important marketing assets you can have. When you can't compete on product and price alone (and...
Customer Engagement: 3 Lessons Every Technology Marketer Needs By Barbara Pfeiffer, The Partner Marketing Group In our recent B2B Technology Marketing Survey, we had a section focused on customer engagement. After 23 years marketing technology solutions, I am 100%...
Download focused marketing benchmarks and insight just for the technology channel.
Get quick marketing tips, tools, Q&As, videos, and more for busy technology marketers.
Read how we’ve helped software and technology companies like you grow and succeed.
Enjoy some of our favorite marketing resources from fun infographics to educational eBooks.
Join our experts for the hottest trends, topics, and news in technology marketing.