Editor's Note: This article was originally published in 2017 and updated in February 2022 to add more creative storytelling marketing ideas for your customer stories! As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If...
Case Studies By Barbara Pfeiffer, The Partner Marketing Group You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for...
By Michelle Etherton, The Partner Marketing Group Being in the content creation business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a report that drove home one of the biggest considerations for...
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