By Michelle Etherton, The Partner Marketing Group Whether you call them client case studies or customer success stories, they are one of the most - if not the most - important marketing assets you can have. When you can't compete on product and price alone (and...
Customer Engagement: 3 Lessons Every Technology Marketer Needs By Barbara Pfeiffer, The Partner Marketing Group In our recent B2B Technology Marketing Survey, we had a section focused on customer engagement. After 23 years marketing technology solutions, I am 100%...
Many organizations struggle with content creation – not knowing where to start, and what that content should cover. Have you ever considered the goldmine you’re sitting on? That goldmine is called your ‘existing customers’. They found you somehow, they’ve worked with...
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