Asking for the Referral By Cheryl Strege, The Partner Marketing Group Are You Fearless When Asking for a Referral? For most people, the answer to that question is a resounding “No.” Although a referral should be the natural outcome of a job well done for a client, it...
Customer Advocacy: The Lessons I Learned By Cheryl Salazar, The Partner Marketing Group You may be wondering about the title of this blog and what customer advocacy and marketing have to do with rhinos. I grew up in South Africa when rhinos were aplenty and easily...
By Cheryl Strege, The Partner Marketing Group A quote attributed to Albert Einstein says “Insanity is doing the same things over and over expecting a different result.” Unfortunately, those “same things over and over” tend to be negative as in… “Un-investing”...
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