Editor's Note: The original article has been updated with new images and information. Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way,...
Survey Shows Content is King of Technology Marketing By Michelle Etherton, The Partner Marketing Group Content is King When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot...
By Barbara Pfeiffer, The Partner Marketing Group Content marketing is more than just blogging and creating an occasional eBook. We’ve written in the past about visual content, but what other types of content and formats can you add to your portfolio to keep...
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