Editor's Note: The original article has been updated with new images and information. Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way,...
Survey Shows Content is King of Technology Marketing By Michelle Etherton, The Partner Marketing Group Content is King When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot...
By Barbara Pfeiffer, The Partner Marketing Group Content Ideas Content marketing is more than just blogging and creating an occasional eBook. We’ve written in the past about visual content, but what other types of content and formats can you add to your portfolio to...
By Barbara Pfeiffer, The Partner Marketing Group "If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine." Credit to Sam Oh for that awesome quote in his article on...
How to Make Your Marketing Stand Out By Cheryl Salazar, The Partner Marketing Group Are you looking for ways to make your marketing stand out? Well then, keep reading! I think the American Strip Mall is the worst invention. EVER. I loathe them and, in my opinion, they...
Content Marketing: Ways to Build Your Content Marketing Library By Cheryl Strege, The Partner Marketing Group It goes without saying that content marketing is the cornerstone of success in today’s marketing environment. The Content Marketing Institute points out…...
By Barbara Pfeiffer, The Partner Marketing Group "It is the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed." - Charles Darwin The biggest challenge facing almost all the technology...
By Barbara Pfeiffer, The Partner Marketing Group Hard to believe but we’re approaching the end of the year already. Whether your marketing plan is on a calendar or fiscal year, there are some things that all technology marketers should be looking at in the...
By Cheryl Salazar, The Partner Marketing Group Reading is one of my favorite pastimes. You’ll never find me in front of the TV because I’d rather have my nose stuck in a book – the bigger and more complex the better. So why is it when it comes to reading a...
By Cheryl Strege, The Partner Marketing Group A quote attributed to Albert Einstein says “Insanity is doing the same things over and over expecting a different result.” Unfortunately, those “same things over and over” tend to be negative as in… “Un-investing”...
Building Content By Michelle Etherton, The Partner Marketing Group Marketing is extremely challenging in our global economy, along with the decision of where to focus your company’s $$ from the countless approaches. The Partner Marketing Group’s 2014 Technology...
By Cheryl Strege, The Partner Marketing Group It’s all about ME Not so Despicable ME Dear B2B Technology Marketers: Hi there! I’m your prospect. I’m guessing you may not know a lot about me because when I went to your website I found an awful lot of content...
By Barbara Pfeiffer, The Partner Marketing Group In the PURELY “my opinion” category of blog posts, let me just say I am very happy to see the end of Google Authorship. The highly trumpeted tool gave bloggers and online content providers the ability to have...
Marketing with ISVs: 5 Ways to Lean on Them By Cheryl Salazar, The Partner Marketing Group It never ceases to amaze me how many resellers don’t take their advantage of their ISV partnerships. ISVs provide you with: Valuable, relevant content for your users and your...
Differentiation, Wow Your Prospects by Doing Something Different By Cheryl Salazar, The Partner Marketing Group Differentiation, we've talked about but, do you have it? Remember the direct mail piece? The mail service loved us- they drove us crazy as they dumped more...
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