By Michelle Etherton, The Partner Marketing Group Content marketing isn’t new. It’s been around longer than we have. But the way your customers search for, consume and use (yes, use!) your content has changed dramatically even over the past year. When you want...
Website Marketing Errors In this second of a series of three presentations on ‘deadly marketing errors’, it wasn’t hard to come up with a handful (actually, much more than a handful but hey, the presentation was only an hour long) of website errors that can drive...
The ABC’s of Content Marketing: R through T By Barbara Pfeiffer, The Partner Marketing Group Last week, we talked about being realistic, planning, promoting and choosing quality over quantity. This week, we’ll delve into the basics of content repurposing, keeping your...
The ABC’s of Content Marketing By Barbara Pfeiffer, The Partner Marketing Group The ABC’s of Content Marketing, what are they? I’ve been doing a lot of writing and presenting about content marketing (or more appropriately – the use of content in your marketing.) My...
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