By Barbara Pfeiffer, The Partner Marketing Group "If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine." Credit to Sam Oh for that awesome quote in his article on...
Vertical Marketing, Is It Working for You? By Cheryl Salazar, The Partner Marketing Group The Microsoft community is a unique industry in and of itself made up of Microsoft partners and ISVs each vying for their corner of this unique marketplace. Many partners choose...
By Cheryl Strege, The Partner Marketing Group Marketing, much like maintaining a home, is a state of “Continual Process Improvement”. Similarly, there are times to DIY, and times to bring in a professional. "Keep Calm and Do It Yourself (Or Not): 3 Marketing...
In the last couple of blog posts we’ve covered content creation by utilizing blogs, content from a publisher (Microsoft, Sage, Intacct, etc.), existing customer stories, and case studies. We’re definitely not out of ideas at this point and to highlight that, I...
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