What Your Partners Want By Michelle Etherton, The Partner Marketing Group Are you a channel marketing program? Do you know what your partners want from your program? Sirius shared that “channel marketers report less than 20% of their partners regularly participate in...
By Barbara Pfeiffer, The Partner Marketing Group According to a recent report by Sirius, “channel marketers report that less than 20% of their partners regularly participate in demand generation efforts.” Other surveys show that partners use less than 10% of...
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