Case Studies By Barbara Pfeiffer, The Partner Marketing Group You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for...
Can Your Marketing Team Ever Please Your Sales Team?
Marketing and Sales Alignment By Cheryl Strege, The Partner Marketing Group As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted from the marketing department. Maybe we...
How Busy B2B Buyers Want Content
By Michelle Etherton, The Partner Marketing Group Being in the content creation business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a report that drove home one of the biggest considerations for...