Case Studies By Barbara Pfeiffer, The Partner Marketing Group You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for...
Marketing and Sales Alignment By Cheryl Strege, The Partner Marketing Group As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted from the marketing department. Maybe we...
By Michelle Etherton, The Partner Marketing Group Being in the content creation business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a report that drove home one of the biggest considerations for...
By Michelle Etherton, The Partner Marketing Group Whether you call them client case studies or customer success stories, they are one of the most - if not the most - important marketing assets you can have. When you can't compete on product and price alone (and...
Be a Bragger By Michelle Glennie, The Partner Marketing Group Are you bragging about your wins in business? Do you feel like if you do it may not be the right marketing effort? Well, my mother drummed into me that bragging wasn’t a virtue at all. On an individual...
Increase Your ROI Are you looking for ways to increase the ROI of your case studies? Well, most technology marketers I talk to cringe when I ask how many case studies they have. Companies with hundreds of happy clients may have only a few of them down on paper. For...
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