With social media platforms, paid social ads, and daily changes to Google’s algorithm, there is no question you should focus on your company’s SEO efforts. With SEO constantly changing, you need to be ready to adapt and continue to build your brand. While the list of...
The B2B Technology Marketing Survey Report is HERE By Michelle Etherton, The Partner Marketing Group Software and technology companies – this marketing report is just for YOU! The B2B Technology Marketing Survey Report is our gift to all of you who are marketing...
By Barbara Pfeiffer, The Partner Marketing Group Hard to believe but we’re approaching the end of the year already. Whether your marketing plan is on a calendar or fiscal year, there are some things that all technology marketers should be looking at in the...
Marketing Plan: 5 Tips to Consider Before Summer Ends By Barbara Pfeiffer, The Partner Marketing Group Is it possible? Summer is almost over? While the winter snows (particularly for those of us in the Northeast seemed to linger forever), summer is flying by. While my...
Panda 4.0 By Cheryl Strege, The Partner Marketing Group I recently attended a very good webcast called “The Power of the Panda” by Content MX because I’ve been hearing a lot about the dark side of duplicate content, syndicated content, replicated websites and whatever...
There is certainly a big buzz today about content creation, content curation and how to go about finding the resources to help you build that content. In fact it can be a paralyzing conversation so much so that many resellers just don’t get started with content. Here...
So…you’re on point at your firm to write a blog and you don’t know where to start. This is a common problem with most of us. We seem to do fine when talking to friends, ourselves, and our prospects but when it comes to putting those same words on paper the brain...
I woke up this morning full of the joys of life – feeling completely jazzed about life and wondering what big bold hairy goal I was going to set and who was going to be affected by it. Normally it’s just me and my poor family who have to put up with my craziness –...
Website Marketing We have no control over who visits our website or where they are clicking. What we do have control over as marketers is our website marketing, and what our visitors see and experience. With that said, it is more important than ever to think about how...
Blogging Tools to the Rescue By Michelle Glennie, The Partner Marketing Group Social Media Examiner asked 22 pros about the blogging tools they know and love. I find the number one reason people don’t blog is because they don’t know what to write about. Here are 3...
Marketing Planning By Cheryl Salazar, The Partner Marketing Group You may be sitting in your office just counting the days until you go fishing for the summer and the last thing on your mind is marketing planning for the Fall. With the kids are almost out of school,...
By Cheryl Salazar, The Partner Marketing Group One of the most common complaints I hear from bloggers is that they struggle with thinking of new and fresh ideas to write about. Although this excuse is common, it’s no longer acceptable. If you’re not blogging,...
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