Are you curious whether your marketing investments are on par with those of your peers and competitors? From social media to content to marketing automation, there are many places technology companies put their marketing dollars, but it can be tricky to know whether...
Written by: Barbara Pfeiffer For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies. What is a drip campaign? As defined in my previous blog, What is Nurture Marketing and Why Is It...
Written by: Barbara Pfeiffer What is nurture marketing? Even if you think you already know the answer – keep reading. The original concept of nurture marketing was put out there many years ago, but it has grown and changed. This is the first in a series of four...
By Michelle Etherton, The Partner Marketing Group Businesses don’t talk to each other. They don’t form relationships. They don’t feel stress or long for more time with family. They can’t engage and, oh yeah, they don’t buy technology. Nope. No wonder why B2B...
By Michelle Etherton, The Partner Marketing Group Content marketing isn’t new. It’s been around longer than we have. But the way your customers search for, consume and use (yes, use!) your content has changed dramatically even over the past year. When you want...
Customer Advocacy: Are Satisfied Customers Good Enough By Barbara Pfeiffer, The Partner Marketing Group Customer Advocacy Is a satisfied customer good enough or do you need customer advocacy? When you look up the definition of "satisfied" in the dictionaries and...
Customer Advocate Marketing: Keep Your Customers Happy and Vocal By Barbara Pfeiffer, The Partner Marketing Group What is customer advocate marketing and how is it different from a referral program? Search the term “customer advocate marketing” and you’ll find plenty...
By Cheryl Strege, The Partner Marketing Group It’s all about ME Not so Despicable ME Dear B2B Technology Marketers: Hi there! I’m your prospect. I’m guessing you may not know a lot about me because when I went to your website I found an awful lot of content...
Pinterest Marketing By Cheryl Salazar, The Partner Marketing Group Pinterest and Pinterest marketing are becoming more popular! Pinterest is a social media site is making its way into B2B marketing, and it’s no surprise that this site is focused on images....
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