Written by: Barbara Pfeiffer For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies. What is a drip campaign? As defined in my previous blog, What is Nurture Marketing and Why Is It...
Written by: Barbara Pfeiffer What is nurture marketing? Even if you think you already know the answer – keep reading. The original concept of nurture marketing was put out there many years ago, but it has grown and changed. This is the first in a series of four...
By Michelle Etherton, The Partner Marketing Group Businesses don’t talk to each other. They don’t form relationships. They don’t feel stress or long for more time with family. They can’t engage and, oh yeah, they don’t buy technology. Nope. No wonder why B2B...
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