By Cheryl Salazar, The Partner Marketing Group A few weeks ago, I had the opportunity to spend a few days at the B2B Marketing Exchange conference. Though I was excited to spend time almost exclusively with my marketing peers, my emotions ranged from being...
By Barbara Pfeiffer, The Partner Marketing Group One of the questions I’m frequently asked by marketers is what NEW tactics am I seeing others use? I ALWAYS include “overlooked” trends when answering this question. Of course you want to be innovative, but...
By Barbara Pfeiffer, The Partner Marketing Group Well it’s that time of year again. Everywhere I look, people are publishing their 2017 marketing trends and top predictions. And while I found some interesting reads, most seemed to fall short for our clients....
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