Know Your Audience: The Future of Nurture Marketing by Design By Barbara Pfeiffer, The Partner Marketing Group Nurture marketing is can defined much like nurture, as the process of caring for and encouraging the growth or development of someone or something, which is...
Partner Marketing Group Blog Archives: 2014 Technology Marketing Survey
Building Content – “It’s All About That Base”
Building Content By Michelle Etherton, The Partner Marketing Group Marketing is extremely challenging in our global economy, along with the decision of where to focus your company’s $$ from the countless approaches. The Partner Marketing Group’s 2014 Technology...
SEO Takes the Lead (Generation) in Marketing Effectiveness (But What’s 2nd and 3rd in Terms of Getting More Leads?)
By Michelle Etherton, The Partner Marketing Group We all know by now that marketing is an investment in the future of our businesses, not an expense, which is why it’s important to know how to get your greatest Return on Investment (ROI). The Partner Marketing...
The Top 5 Tactics Every ERP/CRM Marketer Uses for Lead Generation
The 2014 Technology Marketing Survey By Michelle Etherton, The Partner Marketing Group If you’re in the business of marketing ERP and/or CRM solutions, it can be a challenging job. So much has changed in the last few years, such as… The economy – growing, declining,...